For more than three decades, the Philippine Travel Mart has been the country’s biggest marketplace for travel, connecting Filipinos with destinations, experiences, and tourism stakeholders from across the archipelago. This year, as it celebrates its 37th edition, the annual event is doing more than offering irresistible travel deals. It is presenting a broader vision of how Philippine tourism can continue to grow while remaining relevant to the changing expectations of today’s travelers.

A continuing initiative of the Philippine Tour Operators Association (PHILTOA), the 37th Philippine Travel Mart will take place from September 4 to 6, 2026 at the SMX Convention Center Manila. Carrying the theme “Nurturing the NextGen Tourism: Discover Your Philippines,” the three-day expo gathers nearly 300 exhibitors representing destinations, hotels, airlines, tour operators, local government units and tourism enterprises from the country’s 15 regions.

More than a fair

Aside from the number of exhibitors present, the Philippine Travel Mart has expanded over the years, beyond bringing together buyers and sellers to becoming an important platform for promoting domestic tourism, introducing emerging destinations, and encouraging collaboration across the tourism industry.

This year, visitors can expect to discover destinations that may not yet be on every traveler’s radar. Alongside established favorites, provinces such as Marinduque, Quezon, Misamis Occidental and the Zamboanga Peninsula will be featured, giving local government units and tourism enterprises an opportunity to showcase what makes their communities unique.

Travel bugs who are on a budget can conveniently browse through thousands of tourist packages, compare destinations under one roof, and enjoy exclusive discounts that are available only at the event. More importantly, this year’s expo highlights experiences that encourage travelers to explore beyond familiar destinations while supporting local communities and businesses.

The much-awaited tourism event also reflects PHILTOA’s continuing efforts to strengthen the country’s tourism ecosystem by connecting tour operators, accommodation providers, transport companies, attractions and destination managers. Through these partnerships, the organization aims to help tourism enterprises become more competitive while creating opportunities that benefit local economies.

Ceremonial contract signings were also held at the 37th Philippine Travel Mart launch held at Lakbay Museo on July 28, 2026, marking the official partnerships between PHILTOA and EastWest Bank as the Official Credit Card Partner, and Philippine Airlines as the Philippine Travel Mart’s Official Airline Carrier.

A new kind of wanderer

According to PHILTOA President Maria Lourdes Flor “Malou” Japson, travelers have changed significantly in the years following the pandemic. Rather than simply looking for scenic destinations, many now seek experiences that are authentic, community-based and meaningful. Outdoor adventures, cultural immersion and opportunities to engage with local communities have become increasingly important considerations when planning trips.

“It isn’t just millennials or Gen Zs,” Japson observed during the Philippine Travel Mart launch. “Everybody who wants to travel has changed. They are keener on outdoor activities, meaningful travel, engaging with communities and exploring new destinations.”

That shift in traveler behavior inspired PHILTOA’s long-term NextGen Tourism campaign, which now enters its third year. “In line with our theme this year, our mission is to ensure these initiatives take root and flourish. Like a tree that has been planted and carefully cultivated, tourism must now be continuously nurtured through collaboration, innovation, responsible leadership, and shared commitment,” Japson says.

She adds, “As the country’s premier association of tour operators and tourism stakeholders, PHILTOA believes that tourism is not simply measured by visitor arrivals but by the quality of experiences we create, the livelihoods we improve, the destinations we protect, and the legacy we leave for future generations.”

Supporting this year’s Philippine Travel Mart is PHILTOA’s NextGen Tourism framework, which is built on four strategic pillars: sustainability, digitalization, inclusivity, and health and wellness. Rather than serving as stand-alone initiatives, these principles guide how the association hopes Philippine tourism will continue to evolve.

Sustainability emphasizes protecting the country’s natural and cultural heritage while ensuring tourism creates lasting value for local communities. Digitalization encourages tourism enterprises to embrace technology, from smarter booking systems to digital marketing and innovation. Inclusivity seeks to ensure that tourism growth reaches MSMEs, indigenous communities, emerging destinations and tourism workers across the country. The health and wellness pillar recognizes the increasing demand for travel experiences that promote physical, mental and emotional well-being.

Encouraging Filipinos to explore

Beyond the annual expo, PHILTOA continues to encourage domestic travel through initiatives such as its Lakbayanihan caravan tours, which offer affordable land-based travel to destinations including Quezon Province, Ilocos, Bataan, Corregidor and Baguio. The program responds to current travel challenges while making local destinations more accessible to Filipino travelers.

These initiatives complement Philippine Travel Mart’s broader objective of inspiring more people to explore the country. Every booking supports tourism enterprises, generates livelihood opportunities and contributes to the continued development of destinations across the Philippines. This also includes choosing accredited tour operators, staying in responsible accommodations, respecting local cultures, reducing environmental impact, supporting local artisans, dining in local restaurants, hiring local tour guides, and exploring emerging destinations are simple decisions that create lasting benefits for communities.

“In short, every journey becomes an investment in the future of Philippine tourism. Because the future of tourism will not simply be measured by the number of places we visit—but by the value we create along the way,” Japson concluded.

As the country’s largest travel expo opens its doors once again, the Philippine Travel Mart remains a timely reminder that there is still much to discover across the archipelago. Whether visitors come for exclusive travel deals, new destination ideas, or carefully curated experiences, they leave with a clearer picture of the richness and diversity of Philippine tourism, and of the many ways local travel continues to evolve.

Tickets to the 37th Philippine Travel Mart are available onsite at SMX Convention Center Manila and online through the PHILTOA website philtoa.com. 

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Pag-IBIG Fund and the City Government of Naga began turning over affordable homes Tuesday to qualified city government employees who are acquiring their properties through Pag-IBIG Housing Loans. The turnover marks the first group of city employees to become homeowners through a partnership signed just two months ago to help public servants, particularly those in lower salary grades and first-time homebuyers, gain greater access to affordable housing and financing.

The Naga City Employees’ Housing Project initially covers 576 housing units at BellaVita Naga in Barangay Pacol, each priced at an affordable Php350,000. Making the homes even more affordable, qualified employees may purchase them through Pag-IBIG Housing Loans at a subsidized interest rate of just 3 percent per annum for the first five years under the Expanded Pambansang Pabahay para sa Pilipino (Expanded 4PH) Program.

Naga City Mayor Maria Leonor “Leni” G. Robredo said the project addresses a long-standing aspiration of the city government to provide affordable housing opportunities for its employees, particularly those who previously found homeownership beyond their means. “For many years, it has been our aspiration to provide housing opportunities for our city government employees, but affordability has always been a challenge, especially for those in the lower salary grades. Through our partnership with Pag-IBIG Fund and BellaVita, that aspiration is now becoming a reality. With Pag-IBIG Fund providing affordable financing terms and a subsidized 3-percent interest rate, we were able to make homeownership possible for employees who previously could not afford it,” Robredo said.

“We especially appreciate how quickly this partnership has delivered results. Just two months after signing our agreement, more than 100 housing loan accounts have already been taken out, and we are very happy to see our employees and their families becoming homeowners. We hope to complete the takeout of all 576 housing units by October, and eventually extend the same opportunity to our teachers, uniformed personnel, and other workers in Naga, including those in the informal sector who are also Pag-IBIG Fund members,” she added.

Robredo also expressed appreciation to Department of Human Settlements and Urban Development Secretary Jose Ramon P. Aliling for his leadership in advancing the Expanded 4PH Program and expanding affordable homeownership opportunities for Filipino workers.

The turnover coincided with Jesse Robredo Day, which honors the former Naga City mayor and interior secretary’s legacy of good governance, leadership and public service.

Pag-IBIG Fund and the City Government of Naga signed a memorandum of understanding in mid-June to help city employees acquire affordable homes. Pag-IBIG Fund, Naga City and BellaVita subsequently put in place a government-to-government documentation arrangement to streamline loan processing and facilitate the takeout and turnover of homes to qualified employee-beneficiaries.

Pag-IBIG Fund Chief Executive Officer Marilene C. Acosta said the Naga project, which brings together the city government, Pag-IBIG Fund and Ayala Land’s affordable housing development in Naga, shows how national and local government can work with the private sector to make affordable homeownership more accessible to working Filipinos. The initiative comes as Pag-IBIG Fund further strengthens its collaboration with Ayala Land, most recently through a memorandum of understanding with its residential brands Avida and Amaia to expand quality housing choices and Pag-IBIG financing options for Filipino workers.

“We continue to heed President Marcos’ direction to widen access to affordable homeownership for working Filipinos, including government employees who devote their careers to public service. What we are seeing in Naga shows how this direction can be translated into actual homes when a local government identifies the needs of its workforce and government institutions align housing delivery and affordable financing around those needs. This is the one-government approach we are advancing, with national and local government working together to help more Filipinos become homeowners and build better, more dignified lives,” Acosta said. “We thank Mayor Leni Robredo and the City Government of Naga for working hand in hand with Pag-IBIG Fund to make this possible. For us, partnerships should lead to more than agreements on paper. What matters most is seeing our members receive the keys to homes of their own and knowing that, through our shared efforts, more Filipino families are gaining the security and opportunity to build better lives,” Acosta added.

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Belmont Hotel Manila continues its commitment to championing Filipino creativity with “Hiraya: Beyond the Gallery,” featuring the first solo exhibition of Filipino landscape photographer Brix Tan.

The exhibition brings Tan’s collection of fine art landscape photography into the hotel, offering guests and visitors an opportunity to experience the beauty of the Philippines through his lens.

The exhibition is the latest chapter of “Hiraya,” the hotel’s platform for Filipino artists and creatives. Since its inception, “Hiraya” has provided a space for local talent to showcase their work and connect with new audiences, bringing Filipino art beyond the traditional gallery setting.

For Tan, the exhibition marks an important milestone in his photography journey.

“As a fine art landscape photographer, this is my Hiraya. To have my own solo exhibit, to share and showcase the beautiful landscapes of the Philippines,” Tan shared.

The collection presents Tan’s perspective of the Philippine landscape, featuring photographs from destinations including Batanes, Zambales, Mt. Pulag, Quezon, Batangas, Baler, Albay, and SOCCSKSARGEN.

Among the featured works are “Tenacious,” capturing the rugged coastline of Ivana, Batanes; “Gatekeeper,” featuring the Sabtang Lighthouse and its connection to Ivatan heritage; and “Generations,” which uses mangroves along Sarangani Bay to reflect on environmental responsibility and the future.

Adding another dimension to the exhibition is Tan’s LUMIBOX Series, where selected photographs are presented as illuminated fine art pieces, offering a distinctive way of experiencing the Philippine landscape.

An accomplished HR executive and entrepreneur, Tan has developed his photography practice over the years and has been recognized in international competitions for landscape and cityscape photography. His work combines technical composition with personal connection, using photography to tell stories through the places he encounters.

His commitment to the arts also extends beyond his own practice. Tan founded Montage Art Collective in 2021, an initiative that supports local painters, sculptors, and fine art photographers by helping them gain opportunities to enter the art scene and showcase their work.

This shared advocacy for Filipino artists is at the heart of “Hiraya.” By opening its spaces to creative collaborations and exhibitions, Belmont Hotel Manila continues to create opportunities for local artists while allowing guests, travelers, and the wider community to discover Filipino art in an accessible setting.

The featured artworks are available for purchase in limited editions, giving collectors and art enthusiasts the opportunity to own selected pieces from Tan’s first solo exhibition. Several works, including pieces from the LUMIBOX Series, are produced in editions of only 10.

“Hiraya: Beyond the Gallery” featuring Brix Tan is open for viewing at the hotel lobby until September 30, 2026.

The complete collection and artwork details are available through the digital catalogue at qrco.de/HirayaBeyondTheGallery.

For inquiries and purchases, guests may approach the hotel team during their visit.

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The secret to enjoying Manila isn’t trying to squeeze every attraction into one weekend. Instead, focus on neighborhoods that showcase different sides of the city while leaving enough time to appreciate each destination. Whether you’re visiting before heading to the islands or planning a quick city break, this two-day itinerary will help you experience Manila at its best.

Day 1: Discover the Historic Side of Manila

Start your morning in Intramuros, the historic Walled City and one of the Philippines’ most important cultural landmarks. Home to Fort Santiago, Casa Manila, Plaza Roma, and the UNESCO World Heritage-listed San Agustin Church, Intramuros offers an excellent introduction to Philippine history.

Instead of rushing from one attraction to another, spend time walking through the cobblestone streets, visiting museums, and exploring restored Spanish-era buildings. Every corner tells a story that shaped the country’s past.

If you’re planning your own sightseeing route, Tara! Let’s Explore Manila: A Cultural Adventure Made Easier via CAVITEX highlights additional cultural stops that can easily be added to your itinerary, making it a useful companion for first-time visitors.

After your historical tour, stop by one of the cafés inside Intramuros before making your way to Binondo for lunch.

Experience Binondo’s Legendary Food Scene

Located just a few minutes from Intramuros, Binondo is the world’s oldest Chinatown and one of Manila’s top food destinations. The district is famous for preserving generations of Chinese-Filipino culinary traditions, with family-owned restaurants serving recipes that have been passed down for decades.

A food crawl is one of the best ways to experience Binondo. Try freshly made dumplings, hand-pulled noodles, siopao, lumpia, hopia, and traditional Chinese pastries while exploring Ongpin Street and its surrounding alleys.

If you’re planning to spend several hours in the district, staying nearby offers greater convenience. Hotel Lucky Chinatown provides comfortable accommodations within walking distance of Binondo’s restaurants, shopping centers, and cultural attractions, making it an ideal base for travelers who want to fully explore the neighborhood.

Travelers celebrating birthdays, anniversaries, or family gatherings may also appreciate Celebrate Milestones Amid Culture and History at Hotel Lucky Chinatown, which showcases how the hotel blends modern hospitality with the rich heritage of Chinatown.

Watch the Sunset at Manila Bay

As the afternoon winds down, head to Manila Bay, one of the city’s most iconic attractions. The Baywalk comes alive before sunset as locals and tourists gather to enjoy panoramic waterfront views, cool sea breezes, and live street performances.

Watching the sunset over Manila Bay remains one of the most memorable experiences in the capital. Arrive at least an hour before sunset to find a good viewing spot and enjoy the changing colors across the horizon.

Complete your evening with dinner at Manila Bay Kitchen, where guests can enjoy Filipino and international cuisine while overlooking the famous bay. The restaurant’s relaxed atmosphere makes it a great place to end your first day in Manila.

If you’re visiting on a Friday or Saturday, don’t miss Savor the Ultimate Steak Night at Sheraton Manila Bay’s Manila Bay Kitchen for a premium dining experience featuring expertly prepared steaks and an impressive buffet selection.

Day 2: Explore Museums, Parks, and Shopping

Begin your second day by visiting the National Museum Complex, where you’ll find impressive collections of Filipino art, anthropology, and natural history. Admission is free, making it one of the best-value attractions in Manila.

From there, take a leisurely walk through Rizal Park, one of the country’s most significant historical landmarks. The park provides a peaceful escape from the city’s busy streets while honoring the life and legacy of Dr. José Rizal.

If shopping is part of your itinerary, spend the afternoon exploring Greenbelt, SM Mall of Asia, or Lucky Chinatown Mall. These destinations offer everything from international brands to locally made products, giving visitors plenty of options for souvenirs, fashion, and dining.

Travel Tips for a Weekend in Manila

To make the most of your visit:

• Start sightseeing early to avoid heavier traffic.
• Wear comfortable walking shoes for heritage districts like Intramuros and Binondo.
• Use ride-hailing apps for convenient transportation.
• Carry cash for local eateries and smaller shops.
• Schedule outdoor attractions during the morning or late afternoon to avoid the midday heat.
• Reserve restaurants in advance if you’re dining on weekends.

If your Manila stay is only the beginning of a longer Philippine vacation, continue your adventure by reading How to Plan a Philippine Island-Hopping Trip for 2026 to build an itinerary that connects some of the country’s most beautiful island destinations.

Make the Most of Your Manila Escape

A perfect weekend in Manila is about balancing history, food, culture, and modern city life. Walking through the centuries-old streets of Intramuros, enjoying authentic Chinese-Filipino cuisine in Binondo, watching the sunset over Manila Bay, and discovering world-class museums all offer different perspectives of the Philippine capital.

Whether you’re staying for two days or using Manila as the starting point for a longer journey across the Philippines, the city rewards travelers who take the time to explore beyond the usual tourist attractions. With thoughtful planning and a relaxed pace, you’ll discover why Manila remains one of Southeast Asia’s most fascinating urban destinations.

The post How to Spend a Perfect Weekend in Manila, Philippines appeared first on Lakbay Magazine.

Planning ahead allows you to maximize your time, minimize unnecessary travel, and enjoy each destination without constantly rushing to catch your next flight or ferry. Whether you’re visiting the Philippines for the first time or returning to discover new islands, a well-planned itinerary can make all the difference.

Choose Your Island-Hopping Region

Instead of trying to visit islands scattered across the country, focus on one region. This approach reduces travel time and gives you more opportunities to experience each destination.

For example, Palawan offers a complete island-hopping experience with crystal-clear lagoons, hidden beaches, and limestone cliffs. Travelers can begin in Puerto Princesa before continuing to El Nido and Coron, where some of the country’s most spectacular island tours are found. If you’re still deciding where to begin, explore the most beautiful beaches in the Philippines for 2026 to compare destinations before finalizing your itinerary.

If you’re looking for a slower-paced escape filled with culture and dramatic landscapes, consider adding Batanes to a future itinerary. While it isn’t a traditional island-hopping destination, its breathtaking scenery and peaceful atmosphere make it one of the country’s most unforgettable places to visit.

Decide How Many Islands to Visit

One of the biggest mistakes travelers make is trying to see too much within a limited timeframe.

A five-day vacation is usually enough for one destination, while a seven to ten-day trip comfortably allows two or three nearby islands. Spending at least two nights in each location gives you time to relax, join island-hopping tours, and explore beyond the most popular attractions.

Remember that every transfer takes time. Flights, ferry schedules, weather conditions, and hotel check-ins all affect your itinerary. Leaving room for flexibility creates a far more enjoyable travel experience.

Plan Transportation Before Booking Hotels

Transportation should shape your itinerary—not the other way around.

Research available domestic flights before reserving accommodations. Some islands have direct flights, while others require ferry connections or land transfers. Booking transportation first helps avoid expensive last-minute changes.

If you’re traveling during peak season, reserve flights several months in advance. Popular destinations often sell out quickly, particularly during holidays and long weekends.

Travelers planning to include Batanes should also read how to get to Batanes from Manila on a budget before booking flights, as transportation options differ significantly from other Philippine destinations.

Budget Beyond Airfare

Island-hopping involves more than purchasing plane tickets.

A realistic travel budget should include:

• Domestic flights
• Ferry tickets
• Accommodation
• Island-hopping tours
• Environmental and entrance fees
• Meals
• Local transportation
• Travel insurance
• Emergency expenses

Setting aside extra funds for weather-related itinerary changes is also recommended, especially during the rainy season.

Traveling during the shoulder season often results in lower airfare and hotel prices while allowing visitors to avoid larger crowds.

Pack for Convenience

Moving between islands is easier when you travel light.

Pack breathable clothing, swimwear, reef-safe sunscreen, comfortable sandals, waterproof bags, reusable water bottles, and lightweight footwear suitable for both beaches and short hikes.

A dry bag is particularly useful during boat tours, helping protect electronics and travel documents from water exposure.

Rather than bringing multiple suitcases, consider traveling with one backpack or compact luggage to make transfers faster and more convenient.

Respect Local Communities

The Philippines’ natural beauty depends on responsible tourism.

Avoid leaving trash behind, respect marine sanctuaries, support locally owned businesses whenever possible, and follow environmental guidelines established by local communities.

Simple actions like refusing single-use plastics, carrying reusable water bottles, and choosing eco-conscious tour operators help preserve these destinations for future travelers.

Responsible tourism not only protects the environment but also supports the livelihoods of local residents who depend on sustainable tourism.

Create an Itinerary That Fits Your Travel Style

Not every island-hopping trip needs to follow the same schedule.

Adventure seekers may prioritize snorkeling, diving, surfing, and kayaking, while couples may prefer secluded beaches and boutique resorts. Families often benefit from destinations with convenient transportation and child-friendly activities.

The key is designing an itinerary around your interests rather than trying to visit every famous destination.

If your vacation includes time in the capital before flying to the islands, consider spending a perfect weekend in Manila to experience the country’s history, food, and culture before heading to the coast.

Make Every Island Count

The Philippines offers endless opportunities for unforgettable adventures, but the best trips aren’t measured by the number of islands visited. They’re defined by meaningful experiences, breathtaking scenery, local culture, and moments you’ll remember long after returning home.

By choosing destinations within the same region, planning transportation carefully, budgeting realistically, and allowing enough time to enjoy each stop, you’ll experience a more rewarding and less stressful journey.

Whether you’re exploring Palawan’s turquoise waters, relaxing on Boracay’s famous white sand, discovering the dramatic landscapes of Batanes, or planning your first multi-island adventure, thoughtful preparation ensures your Philippine island-hopping trip in 2026 becomes an experience worth repeating.

The post How to Plan a Philippine Island-Hopping Trip for 2026 appeared first on Lakbay Magazine.

Domestic leisure travel doesn’t only afford us much-needed R&R. Although that in itself is rewarding enough, traveling also offers us plenty of opportunities for discovery and rediscovery that delight and inspire, educate and reset our thinking, widen our perspectives and perhaps even move us to action as we begin to understand, take pride in, and better appreciate our very own established and hidden tourism gems.

As the Philippine Travel Mart, the country’s longest-running travel trade exhibition and consumer fair primarily focused on promoting domestic tourism and showcasing emerging travel destinations across the Philippines, celebrates its 37th year this September, two key opinion leaders and tourism industry stalwarts—Natalie Lim, a seasoned hotelier and tourism advocate, and Melo Villareal, a veteran travel and lifestyle journalist—share with us their thoughts on the topic “discovery.”

“Discovery for me is learning about new things,” says Lim, General Manager of Courtyard by Marriott Iloilo. “As a foodie, I always associate everything with food.”

Lim, a Manileña but a long-time Iloilo resident, has had a long-standing love affair with the province ever since she first visited it and discovered its charming and wide-ranging attractions decades ago. So much so that she has become an adopted daughter of Iloilo City. Beyond her profession as a hotelier, she has embraced tourism promotion of Iloilo and Guimaras as one of her advocacies.

‘City of gastronomy’

As a United Nations Educational, Scientific and Cultural Organization or UNESCO “creative city of gastronomy,” the only one in the Philippines to be declared as such, Iloilo City has been known here and abroad for such iconic dishes as La Paz Batchoy, Pancit Molo and Kadyos, Baboy at Langka, or more popularly known by its acronym KBL, to name a few.

“These dishes are heavily influenced by the Chinese and the Spanish,” says Lim, who’s also the chair of Iloilo MICE Alliance. The first two dishes, both of which are noodle-based soups, derive their name from two districts in Iloilo, La Paz and Molo, respectively, where they are believed to have originated. KBL is made from kadyos or pigeon pea, which is endemic to Western Visayas, pork and pieces of unripe jackfruit.

“Our food is our source of pride, and it is not a best-kept secret because everyone knows about it,” says Lim, recalling the time she first learned about batuan, a souring agent widely used in the Visayas, and tul-tul, salt mixed with coconut milk and sold in solidified blocks in Guimaras.

And even if none of the city’s restaurants earned a Michelin rating, Lim and her friends in Iloilo’s hospitality and tourism circles say they “understand.” “They (Michelin) didn’t go here, which probably explains it. We’re not mad because Ilonggos don’t get mad. And during rare times that we do, you will hardly feel it,” says Lim in jest.

Villareal, who, apart from writing travel stories in his blog dubbed “Out of Town,” contributes to various media outlets, echoes Lim’s thoughts on food and heritage. If he were to zero in on two cities in the country which continue to resonate with him even after repeated visits, he cites Baguio and, yes, Iloilo.

“Baguio has everything going for it: folk arts, food and the pleasant weather. And since it’s in the Cordillera region, it is a melting pot of people, cultures and cuisines. And those flowers during Panagbenga never get old,” he says.

Relaxed, peaceful vibe

As for Iloilo City, Villareal swears that there’s something about the place and perhaps a good part of the province itself that “makes me [feel] relaxed, makes me hopeful.”

“Whenever I’m in Iloilo [City], I always end up saying to myself I hope other cities in the Philippines are like this,” he says, referring to how clean, orderly and relatively walkable and peaceful it has become. “When I see how clean the Iloilo River is, I’m reminded of Pasig [River], wishing it would become as clean as Iloilo [River].”

And since he’s a big fan of batchoy, Villareal always discovers something new, either in the technique used or variations in its ingredients, about the dish, depending on where he eats it.

“Different shops and restaurants have their respective take on it, which, for me, is exciting. I also find Iloilo’s pastries unique and interesting. I love the side-street Iloilo bibingka. There’s also this pastry called teren-teren, which, as its name implies, reminds you of a train because of its shape,” he shares.

And lest he be accused of always getting the royal treatment by virtue of his status as a popular travel writer, Villareal points out that he has been to Iloilo many times either on coverage or on personal trips.

“And I still love going there either way,” he says.

You may not share Lim and Villareal’s top choices, but whatever your favorite Philippine destinations are, there’s a need to visit and support these places that goes beyond income generation.

“If we stop visiting and supporting these places, we lose part of our identity as a people,” says Lim. “With more than 7,000 islands making up the Philippines, I think almost every city and municipality has something unique to share. If we sacrifice that aspect to cater to what’s Western, what’s in, what’s homogenous, that uniqueness will be lost.”

For his part, Villareal encourages local tourists to dive deeper, so to speak, whenever visiting a Philippine destination, especially for the first time. “We should give people living in these places a stake in their own future by, say, patronizing their products and works of art. Instead of going DIY, for example, let’s hire local tour guides. Not only do we get a deeper and more accurate understanding of the place and its culture and attractions, but we also provide people living there with employment.”

Buying local

Whenever the opportunity allows, Villareal, for instance, has made it a habit during provincial trips to buy beautiful and labor-intensive woven fabrics made by tribespeople. He then goes to a tailor at Kamuning Market and has these artisanal fabrics fashioned into articles of clothing.

“That takes care of events here in Metro Manila that require me to wear Filipino attire,” he says.

And these advocates walk the talk. Lim, for instance, actively supports Iloilo’s Living Heritage Museum Tour organized by the city’s Heritage Council. It’s no ordinary walking tour, as participants dress up in period costumes, depending on the theme, as they walk and ride from one heritage spot to another. Just recently, Lim joined tourists dressed in Commonwealth era-inspired attire on, well, a Commonwealth-themed tour of the city. A few weeks ago, they did a Spanish era-themed heritage tour.

“What’s nice about Iloilo is it’s a walkable city,” says Lim. To give tourists a sense of accomplishment, they’re each given a “passport” where they could have it stamped at every stop.

And to make it truly immersive, the tours include stops where participants can sample a curated set of cuisines that were prevalent during a specific period in the city’s history.

Speaking of food, Lim is also able to promote pride of place among Ilonggos through the Culinaria Series, a project of the city of Iloilo and the Department of Tourism’s (DOT) regional office.

“My executive chef, who’s a certified DOT trainer, conducts annual workshops with chosen mothers from each barangay.”

The chef teaches participants, especially mothers from poor households with no refrigerators, such techniques as preserving food using local ingredients. At the same time though, these mothers are encouraged to share their knowledge with the chef with regards to some of the dishes they cook at home.

“Armed with such transfer of knowledge, the chef would respectfully create versions of these dishes and present them to a niche market of hotel diners,” Lim explains.

People make the difference

Both Lim and Villareal agree that the Philippines still boasts of some of the best beaches and natural attractions in the region, if not the world, but the country’s best tourism product, they say, is still it’s people. People are the key. They make the difference. This explains why community-based tourism, including brief homestays with local families, is thriving in other developing countries.

The need for curated experiences is still important, but at the same time, such experiences should also feel “organic.” “Because there’s a real need and desire out there to be with real people from real communities,” says Lim. “We need to step beyond the doors of the hotel, alight from our coasters and buses, and venture outside and experience real life.” She then cites her recent experience with a group of Spanish travel agents who visited Iloilo City as an ideal example.

Bringing them on a weekend church tour would have been a non-starter. Although Iloilo has its fair share of beautiful churches, certain tourists, especially coming from a bastion of Catholicism like Spain, probably won’t be as impressed.

“That same weekend, there was a coastal clean-up project behind Breakthrough,” Lim relates. “The activity was a local, community-driven one involving entire families. And, you know what? After the activity, the [Spanish] travel agents came back telling me that the experience was a core memory of their Iloilo trip.”

Eating with the locals, jumping randomly into the water, and even playing with village dogs—organic and real-life experiences not found in curated tour packages splashed in brochures, were what appealed most to these seasoned travel agents. Lim is quite certain that similar experiences, if executed well, would appeal also to local tourists.

But to make these discoveries possible, both stakeholders in the private and public sectors should work together in attending to and strengthening the basics, which includes connectivity.

“And I’m not referring to connectivity in terms of communication, but something as basic as safe, reliable and efficient transportation,” says Villareal. The tourists’ safety from, say, erring drivers and all sorts of scammers should also be addressed if we want more people, especially Filipinos, to venture beyond the beaten path.

“If we have to adopt some of the best practices from other countries, let’s do so,” says Villareal. “Because hospitality-wise, I don’t think there’s anything or anyone that can beat us.”

Despite an abundance of natural and man-made attractions, from pristine beaches and majestic mountains, awesome rice terraces to magnificent churches, the country’s best tourism product, Lim and Villareal agree, is still it’s people. They open the gateway for tourists to a world of wonders waiting to be discovered.

The 37th Philippine Travel Mart

As it celebrates the 37th Philippine Travel Mart, the Philippine Tour Operators Association (PHILTOA) hopes these stories of discovery will inspire more Filipinos to explore their own backyard and see familiar destinations through fresh eyes. Anchored on this year’s theme, “Nurturing the NextGen Tourism: Discover Your Philippines,” the association continues to champion a tourism industry that is sustainable, digitally empowered, inclusive, and supportive of health and wellness. By encouraging meaningful travel experiences that benefit both visitors and host communities, PHILTOA believes every journey across the Philippines becomes an opportunity not only to discover new places, but also to help shape the future of Philippine tourism.

Travelers looking to begin their own journey of discovery can visit the 37th Philippine Travel Mart from September 4 to 6, 2026, at the SMX Convention Center Manila, where hundreds of exhibitors from across the country will offer travel packages, destination experiences, accommodations, transportation services, and tourism products under one roof. Admission is Php120, with special discounted rates available for senior citizens and other qualified sectors in accordance with government regulations. Whether planning a quick weekend escape or a long-awaited adventure, the Philippine Travel Mart offers the perfect opportunity to Discover Your Philippines.

The 37th Philippine Travel Mart is made possible through the generous support of official credit card partner EastWest Bank, official airline partner Philippine Airlines, and media partners, Lakbay Magazine, AsianTraveler, Chinoy TV, DiscoverMNL, Hospitality News Philippines, Malaya Business Insight, Manila Bulletin, Manila Standard, Negosentro Media Group, OurAwesomePlanet, SPOT.ph, WhenInManila.com, and others to be announced. Their continued partnership helps amplify PHILTOA’s advocacy for domestic tourism and inspire more Filipinos to embrace the vision of Nurturing NextGen Tourism: Discover Your Philippines.

The post Discover Your Philippines: Philippine Travel Mart celebrates 37 years of travel, stories, and experiences appeared first on Lakbay Magazine.

In partnership with Solaire Resort Quezon City, seasoned visual artist and event curator Ycoy Sitchon unveiled Heliora on August 7 through an exclusive artist reception. The evening commenced with a ribbon-cutting ceremony and celebratory toast marking the exhibit’s official opening. Joining the occasion were Damian Quayle, Chief Operating Officer of Solaire Resort Quezon City, Sam Wilkes, Vice President for Food & Beverage of Solaire Resort, Joaquin Teotico, Owner and President of Galerie Joaquin Group, and the artist herself, Ycoy Sitchon, who fittingly celebrated her birthday on the same day.

Defined by flourishing florals, vibrant butterflies, and richly layered textures, Heliora showcases a compelling collection of paintings and large-scale installations that invite guests into Sitchon’s dynamic artistic world. The exhibition will be open to the public from August 8 to October 31, 2026, with featured works available for purchase. Solaire Rewards members may enjoy exclusive rates of up to 20-percent off on selected artworks.

The post Solaire Resort Quezon City hosts exclusive artist reception for Heliora: A Special Exhibit by Ycoy Sitchon appeared first on Lakbay Magazine.

Luxent Hotel officially opened Pamumukadkad: An August Blossom Hallway Art Exhibit, a month-long celebration of Filipino artistry presented in partnership with Daloy Likha Art Gallery, reaffirming the hotel’s commitment to supporting local artists and creating meaningful cultural experiences for its guests.

Held at the hotel’s Blossom Hallway, the exhibit transforms the space into a vibrant gallery featuring the inspiring works of four talented Filipino artists—Rebie Abas, Noel P. Bueza, Rinaldi de Guzman, and Vincent Bueza—each presenting unique artistic perspectives through a diverse collection of contemporary artworks.

The exhibit officially opened with a ribbon-cutting ceremony attended by hotel executives, representatives from the Quezon City Tourism Department (QCTD), members of the media, corporate partners, sponsors, distinguished guests, and members of the local art community.

Derived from the Filipino word meaning “to bloom,” Pamumukadkad symbolizes growth, creativity, and new beginnings. Inspired by Luxent Hotel’s Blossom Hallway, the exhibit reflects the flourishing of Filipino talent while providing artists with a platform to share their stories and creative expressions with a wider audience.

The opening reception was made possible through the generous support of the hotel’s valued partners, including Styled by Quinn as the Official Event Styling Partner, Happy Burritos as the Official Grazing Table Partner, Destileria Limtuaco & Co. Inc. as the Official Cocktail Partner, and Patrick Garillo as the Official Photography Partner.

Guests were also treated to a guided gallery walk, allowing them to engage with the featured artists and gain deeper insight into the inspiration behind each artwork.

As part of its ongoing commitment to promoting local arts and culture, Luxent Hotel invites guests, art enthusiasts, and the public to visit Pamumukadkad: An August Blossom Hallway Art Exhibit throughout the month of August and experience a thoughtfully curated showcase of Filipino creativity.

The exhibit is open daily at the Blossom Hallway, Luxent Hotel, Quezon City.

The post Luxent Hotel celebrates Filipino creativity with opening of Pamumukadkad: An August Blossom Hallway Art Exhibit appeared first on Lakbay Magazine.

Pag-IBIG Fund posted record first-half net income of Php41.35 billion in 2026, up 24 percent from the same period last year. The increase was supported by sustained earnings from its housing and short-term loan portfolios, higher investment income and disciplined cost management.

The performance came even as Pag-IBIG Fund lowered housing loan rates and increased its maximum housing loan amount to Php10 million. It reflects the agency’s sustained financial strength and capacity to make home financing more affordable under President Ferdinand R. Marcos Jr.’s Expanded Pambansang Pabahay para sa Pilipino (Expanded 4PH) Program.

Department of Human Settlements and Urban Development Secretary Jose Ramon P. Aliling, who also chairs the Pag-IBIG Fund Board of Trustees, said the agency’s strong financial position allows it to advance the government’s housing objectives while prudently managing and growing the savings of Filipino workers.

“President Ferdinand R. Marcos Jr. has directed us to make homeownership more affordable and accessible to more Filipino families through Expanded 4PH. As the program gains momentum, with more housing projects taking shape and more families gaining opportunities to own homes, Pag-IBIG Fund plays a crucial role by providing affordable financing that sustains this progress. Our financial strength enables us to open more doors to homeownership and help Filipino workers fulfill their dream of having a home of their own, while prudently managing and growing the savings entrusted to us,” Aliling said.

Pag-IBIG Fund also ended the first half with a stronger financial position, with total assets reaching Php1.32 trillion as of June 30, 2026. This was more than 6 percent, or Php81.95 billion, higher than the Php1.23 trillion recorded at the end of 2025.

Pag-IBIG Fund Chief Executive Officer Marilene C. Acosta said gross income rose 19 percent, or Php8.58 billion, to Php52.98 billion from Php44.39 billion a year earlier. Investment income, derived mainly from bonds, preferred shares and time deposits, increased 47 percent, or Php2.18 billion, to Php6.85 billion and accounted for nearly 13 percent of gross income. She said the stronger earnings ultimately benefit Pag-IBIG members because a substantial portion of the agency’s annual net income is returned to them as dividends credited to their savings.

“We fully recognize the trust our members place in Pag-IBIG Fund to safeguard their hard-earned savings and help their money grow. This trust is reflected in the fact that, in recent years, voluntary savings from our members have accounted for more than half of our total savings collections. That is why we continue to manage every peso with utmost prudence and seek the highest possible returns, while providing affordable home financing under Expanded 4PH. Through these efforts, we help realize President Ferdinand R. Marcos Jr.’s vision of enabling more Filipino families to enjoy better, more dignified lives through homeownership and greater financial security,” Acosta said. Earlier this month, Pag-IBIG Fund reported that the Commission on Audit issued an unmodified opinion on its 2025 financial statements, marking the 14th consecutive year it received the highest audit opinion. The opinion means the statements fairly present the agency’s financial position and operating results in accordance with applicable financial reporting standards.

The post Pag-IBIG Fund net income up 24% to P41.35B in first half of 2026 appeared first on Lakbay Magazine.

Whether you’re visiting for a weekend or beginning a longer Philippine adventure, here’s how to make the most of your first trip.

Discover the Historic Heart of Manila

A visit to Manila should begin in Intramuros, the historic Walled City that served as the center of Spanish colonial rule for more than 300 years. Walking through its cobblestone streets allows visitors to explore iconic landmarks such as Fort Santiago, San Agustin Church, Casa Manila, and Plaza Roma while learning about the country’s fascinating past.

Instead of rushing through every attraction, take your time exploring museums, heritage buildings, and local cafés tucked inside the district. For travelers looking to extend their historical itinerary beyond Intramuros, Lakbay Magazine’s guide to Tara! Let’s Explore Manila: A Cultural Adventure Made Easier via CAVITEX provides a suggested route that connects several of Manila’s cultural destinations, making it easier for first-time visitors to experience more of the city’s rich heritage.

Experience the Flavors of Binondo

No first trip to Manila is complete without visiting Binondo, the world’s oldest Chinatown. More than just a destination for food lovers, Binondo is a vibrant cultural district where Chinese and Filipino traditions have blended for centuries. Walking along Ongpin Street reveals traditional bakeries, herbal shops, temples, family-owned restaurants, and specialty stores that have become institutions in the local community.

From freshly made dumplings and hand-pulled noodles to hopia and roasted meats, every corner offers another culinary discovery. Since there’s so much to see and taste, staying nearby allows visitors to enjoy the district at a relaxed pace.

Travelers looking for convenient accommodations can consider Hotel Lucky Chinatown, which places guests within walking distance of Binondo’s most popular attractions while providing easy access to other parts of Metro Manila. The hotel combines modern comforts with a location that makes exploring Chinatown effortless.

Visitors celebrating birthdays, anniversaries, or family gatherings may also appreciate Celebrate Milestones Amid Culture and History at Hotel Lucky Chinatown, which highlights how the property blends contemporary hospitality with the rich cultural heritage surrounding the district.

Watch the Sunset Along Manila Bay

After immersing yourself in Manila’s history and culinary scene, spend the late afternoon along Manila Bay. Known for its world-famous sunsets, the bay offers one of the best places in the city to slow down and take in the skyline as the sun dips below the horizon.

A leisurely walk along the Baywalk provides scenic views of the water, public art installations, and live street performances that create a lively atmosphere in the evenings. Nearby attractions such as Rizal Park and the National Museum Complex are also within easy reach, making this area an ideal stop before dinner.

When hunger strikes, skip the usual mall restaurants and enjoy a memorable dining experience at Manila Bay Kitchen. The restaurant combines Filipino hospitality with international cuisine, offering guests a relaxed setting complemented by panoramic views of Manila Bay. Whether you’re sampling local specialties or international favorites, it’s an excellent place to unwind after a full day of sightseeing.

If you’re visiting on a weekend or celebrating a special occasion, steak enthusiasts shouldn’t miss Savor the Ultimate Steak Night at Sheraton Manila Bay’s Manila Bay Kitchen. The feature showcases one of the restaurant’s signature dining experiences, making it a worthwhile addition to any Manila itinerary for travelers looking to enjoy premium cuisine in an elegant setting.

Experience Filipino Hospitality Through Your Accommodation

Choosing the right accommodation can significantly enhance your experience in Manila. Staying in a centrally located hotel not only reduces travel time but also allows you to explore nearby attractions at your own pace.

If your itinerary focuses on Chinatown and the city’s historic districts, Hotel Lucky Chinatown remains one of the most convenient choices. Beyond its prime location, the hotel offers thoughtfully designed rooms, modern amenities, and direct access to Lucky Chinatown Mall, where visitors can shop, dine, and enjoy entertainment without venturing far from their accommodations.

Travelers returning to Manila may also appreciate learning how the property continues to elevate the guest experience through Hotel Lucky Chinatown Celebrates 5 Years of Excellence in the Hospitality Industry. The feature highlights the hotel’s commitment to service, special guest experiences, and its continued role as one of Binondo’s premier destinations for both business and leisure travelers.

Whether you’re planning a cultural escape, a food adventure, or a weekend staycation, selecting accommodations close to the attractions you want to visit allows you to spend less time commuting and more time enjoying everything Manila has to offer.

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