Puregold carries on with its heartfelt tribute to Filipino sari-sari store owners or micro-entrepreneurs with its Sari-Sari Stories video series, the newest installment of which features a special cameo from BINI’s Jhoanna. “The Witness” is a short film that tells a tender, coming-of-age love story, one that unfolds across the years, shaped by change, constancy, and the quiet presence of a sari-sari store owner who sees it all.

Jhoanna’s cameo adds an extra layer of warmth and relatability to the narrative, underscoring the film’s message of appreciation for small business owners across the country. Affirming the role sari-sari stores play in Filipinos’ everyday lives, Jhoanna shared, “Importante na hindi mawala ang sari-sari store. Bukod sa pagiging very Pinoy, ito pa rin ang pinaka-accessible sa maraming komunidad. Iba pa rin yung may mapupuntahan kang malapit sa’yo.”

The latest Sari-Sari Story follows the budding romance between two childhood sweethearts, their youthful ardor eventually evolving—through the years—into real enduring love. The video depicts the highs and lows of their relationship, all from the perspective of a humble sari-sari store owner who witnessed them all.

Puregold Senior Marketing Manager Ivy Hayagan-Piedad echoed Jhoanna’s sentiments, saying, “Puregold has always been a proud ally of micro-entrepreneurs across the country. Through Sari-Sari Stories, we continue to uphold the role sari-sari store owners play in our everyday lives. In their communities, they bring people together by providing convenience and access to daily essentials.”

“The Witness” rides on the momentum of earlier Sari-Sari Stories installments such as “Ways” featuring SB19’s Stell, and “The Sign,” which included a cameo by Skusta Clee. The series has collectively sparked conversations online and resonated with netizens, Aling Puring members, and Puregold followers, reinforcing the remarkable part sari-sari stores play in everyday Filipino life.

As the series continues, audiences are spurred to watch for the next story, reflecting how sari-sari stores have—over time—integrated themselves into people’s lives and into the communities they serve.

Facebook Video Link: https://www.facebook.com/reel/1254850073159331

YouTube Video Link: https://www.youtube.com/watch?v=VucWLfCPvIk

Stay in the loop. Subscribe to the Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok for updates and behind-the-scenes content.

The post BINI Jhoanna plays a cameo role in Puregold’s heartwarming tribute to sari-sari store owners appeared first on Lakbay Magazine.

Puregold’s OPM Con 2025 went from simply sensational to timeless as the multitudes that trooped to the Philippine Arena on July 5 were treated to surprise guests culled from OPM’s rich roster of exceptional talents. Already super-charged with the energy of today’s biggest artists—BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola—OPM Con 2025 went on stealth mode and dropped a gaggle of other OPM biggies on thousands of unsuspecting fans in the vast arena.

Still flush from the tremendous success that was OPM Con 2025, Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, excitedly shared, “Puregold’s common language across its 500 stores nationwide is not just groceries but also music. Hence, we gathered our loyal shoppers and gave them a world-class concert experience featuring our own brand endorsers.”

Piedad further expressed yet another significant purpose behind the concept: “The night was about celebrating who we are as Filipinos—our stories, our music, and our shared pride. Seeing fans come together is one panalo moment we are very proud of.”

The first surprise popped up during BINI’s set, when James Reid stepped out to join the girls for a smooth mashup of “Secrets” and his own R&B hit “Di Bale.” The crowd roared, and just like that, the tone was set: anything could happen.

Hannah Molarca of the Philippine Daily Inquirer described the number as a “a collab to die for.” Twitter user @ciaogiacomoReid echoed the sentiment with a post that read, “pasabog performance indeed!!”

And just when things felt like they’d peaked, Stell (SB19), Charlotte (KAIA), and Alfea (G22) emerged mid-performance to join BINI in a synchronized dance for “Shagidi”—uniting P-Pop’s finest in a single, show-stopping showcase.

Then came the full-circle moment: Mayonnaise, the iconic 2000s rock band, surprised fans by joining KAIA for a live rendition of “Jopay.” The collab felt especially meaningful for KAIA’s Angela, who once went viral for covering the song on TikTok in 2022. Now, she was singing it with the original band—before a frenzied arena crowd.

“Grabe namang pasabog ‘to!” wrote @KittyOfreneo4 on Twitter speaking on Mayonnaise’s appearance. The official SoundCheckManila on Twitter even posted, “Never thought we would see this but we ain’t complaining! When P-Pop meets rock, sparks fly!”

Later on, iconic singer-songwriter Yeng Constantino performed her hit song “Salamat” alongside the magnetic PPop trio of G22. Yeng even posted a backstage video of her and G22 harmonizing together while singing the song. The video had netizens like @rayaaau_ on Twitter begging, “We need a studio ver pls.” Fellow user @bro_bonk also shared how impressive the G22 collab performance was, saying that “ibang klase ang kanilang performance with Yeng Constantino, napapakanta ang audience.”

As SB19 performed “Liwanag sa Dilim,” the crowd roared once more as OPM royalty Rico Blanco stepped onto the stage. Then came the unexpected twist: Blanco grooved to “Dungka” alongside SB19, G22, and KAIA, with BINI’s Sheena joining the mix. Three of the country’s biggest girl groups united to celebrate this climactic moment. It wasn’t just a performance—it was a grand statement.

Puregold’s OPM Con 2025 was not a celebration of what OPM has been; it was a glimpse into what it can be. A genre that constantly evolves, yet never loses its soul. OPM Con 2025 honored the past, elevated the present, and gave the future a colossal stage to stand on. From stadium anthems to nostalgic throwbacks, Puregold created a space where the entire spectrum of Pinoy sound could shine. And in doing so, Puregold OPMCON is now officially ​​one of the biggest historic moments in Philippine music.

Stay in the loop. Subscribe to Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.

The post United under one roof: How Puregold brought generations of OPM together in the Philippine Arena appeared first on Lakbay Magazine.

The Philippine Arena pulsed with music, lights, and pure Pinoy energy as tens of thousands of music fans came together on July 5 for Puregold’s OPM Con 2025. With a sold-out crowd and a star-studded lineup of today’s biggest OPM acts—BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola—the event marked a bold new milestone in Puregold’s phenomenal rise in the entertainment space.

“We’ve always believed that our connection with our shoppers goes beyond the checkout counter,” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shared. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”

From the first beat to the final encore, the night unfolded like a love letter to the many sounds of original panalo music. Each set brought its own flavor, and the audience responded to every shift.

The crowd was as diverse as the setlist. Everyday shoppers stood shoulder to shoulder with influencers and local celebrities. It was proof that music, like Puregold, cuts across communities. Thanks to ticket redemption events held nationwide, fans traveled from across the country, while some even flew in from other parts of Asia and the UAE, just to be part of the moment.

Fans in attendance even got to enjoy a premier VIP experience that included a soundcheck party before the concert proper. On top of that, freebies overflowed from top consumer brands that included Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack ‘n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.

From Luzon to Mindanao, Puregold’s OPM Con 2025 united Filipinos in a powerful celebration of identity, pride, and sound. As Piedad affirmed, “Puregold is about building meaningful experiences for the communities we serve.” And yes, more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.

Stay in the loop. Subscribe to Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.

The post From supermarket aisles to stadium lights: Puregold conquers the Philippine Arena with OPM Con 2025 appeared first on Lakbay Magazine.