As the Philippine tourism industry continues to evolve, so do the expectations of today’s travelers. More than simply ticking destinations off a bucket list, many now seek authentic experiences, meaningful connections, and opportunities to contribute positively to the places they visit. These changing preferences are shaping a new era of travel—one that the Philippine Tour Operators Association (PHILTOA) calls “NextGen Tourism.”

This vision takes center stage at the 37th Philippine Travel Mart (PTM), the country’s largest and longest-running travel trade exhibition and consumer fair promoting domestic tourism. Organized by PHILTOA, the three-day annual event runs from September 4 to 6, 2026 at SMX Convention Center, SM Mall of Asia Complex, Pasay City.

With “Nurturing the NextGen Tourism” as this year’s theme, PHILTOA reaffirms its commitment in preparing the industry for a future that is more sustainable, inclusive, innovative, and responsive to the changing needs of both travelers and host communities.

“Nurturing the NextGen Tourism: Discover Your Philippines” is more than this year’s theme,” said PHILTOA President Maria Lourdes Flor Japson. “It’s the third chapter of PHILTOA’s long-term vision for Philippine tourism.”

In 2024, PHILTOA launched “Love the NextGen Tourism” where it introduced a bold vision anchored on four pillars: Sustainability, Inclusivity, Digitalization, and Health & Wellness. Last year, through “Boosting the NextGen Tourism,” it focused on accelerating these initiatives by strengthening partnerships, building industry capacity, and expanding opportunities.

“In line with our theme this year  “Nurturing the NextGen Tourism, our mission is to ensure these initiatives take root and flourish. Like a tree that has been planted and carefully cultivated, tourism must now be continuously nurtured through collaboration, innovation, responsible leadership, and shared commitment,” Japson added.

“As the country’s premier association of tour operators and tourism stakeholders, PHILTOA believes that tourism is not simply measured by visitor arrivals but by the quality of experiences we create, the livelihoods we improve, the destinations we protect, and the legacy we leave for future generations.”

For PHILTOA, this vision is anchored on four key principles: Sustainability, Inclusivity, Health & Wellness, and Digitalization. Together, these pillars provide a roadmap for how Philippine tourism can remain competitive while preserving the country’s rich natural and cultural heritage.

“Our vision is to build a tourism industry that’s globally competitive, resilient, responsible, and future-ready,” said Japson. “These four pillars define the future of tourism and serve as PHILTOA’s strategic blueprint for the industry.”

Sustainability ensures that tourism protects the country’s natural and cultural heritage while creating long-term economic opportunities for local communities.

Inclusivity means ensuring that tourism growth benefits everyone, from our MSMEs, community-based tourism enterprises, indigenous communities, and emerging destinations to every tourism worker who contributes to the visitor experience.

Health & Wellness recognize that today’s travelers seek meaningful, transformative, and wellness-oriented journeys that enrich both body and mind.

Digitalization empowers tourism enterprises to embrace innovation, artificial intelligence, digital marketing, smart tourism, seamless booking systems, and data-driven decision-making.

“These pillars perfectly complement PHILTOA’s flagship 4Ps Program; PHILTOA Partnering for Professionalism and Progress, which strengthens our industry through education, collaboration, innovation, and professional excellence. Together, they prepare Philippine tourism not only for today’s travelers but for the next generation of global visitors,” Japson said.

PTM plays a key role

Now on its 37th edition, it has long served as one of the country’s premier travel expositions, bringing together tour operators, destinations, hotels, airlines, tourism stakeholders, and travelers under one roof.

With close to 300 confirmed exhibitors from the country’s 15 regions, including Metro Manila, Cordillera Administrative Region, BARMM and LGUs of Agusan del Sur,  Batanes, Camiguin, Capiz, Laguna, Palawan, Kalibo, Malay, Ilocos Norte, and Cotobato City,  this year’s event aims to do more than offer travel deals. It seeks to encourage Filipinos to discover the country’s diverse destinations through experiences that are responsible, meaningful, and beneficial to local communities.

Visitors can expect to explore destinations beyond the usual tourist circuit, discover locally crafted experiences, and connect directly with tourism stakeholders committed to delivering quality travel products that reflect the evolving needs of modern travelers.

Beyond promoting destinations, PHILTOA also continues to work closely with its members to encourage responsible tourism practices, strengthen industry collaboration, and support innovations that help Philippine tourism adapt to changing global trends.

Its 4Ps Program is no mere slogan, as PHILTOA continuously conducts seminars, certification programs, educational forums, and industry dialogues that help tourism stakeholders become more professional, innovative, and globally competitive.

“Our membership represents the entire tourism value chain; from travel agencies, tour operators, transport providers, accommodation establishments, attractions, destination management companies, and other tourism-related enterprises. This allows PHILTOA to develop programs that benefit not only one sector but the entire tourism ecosystem,” Japson explained.

Connecting local tourism

Through PTM, PHILTOA provides equal opportunities for both established and emerging destinations, connect local tourism enterprises with buyers, promote responsible travel, showcase innovative tourism products, and encourage digital transformation across the industry.

PHILTOA also works closely with government agencies such as the Department of Tourism, Tourism Promotions Board, TIEZA, and local government units, making it a trusted partner in developing policies, programs, and initiatives that advance Philippine tourism.

“More than generating bookings, PTM serves as a national platform that creates business opportunities, strengthens partnerships, and promotes inclusive tourism growth,” said Japson.

For one, it gives emerging destinations the same opportunity to shine alongside established tourism icons. It enables LGUs and key players in the tourism sector to showcase their unique experiences directly to consumers and industry buyers.

“Every booth represents a community, every booking supports livelihoods and every destination promoted contributes to a stronger local economy,” Japson said. “This is PHILTOA’s commitment to ensure that tourism growth reaches every corner of the Philippines.”

Apart from giving consumers first dibs on attractive travel deals, PHILTOA hopes that every visitor leaving PTM is inspired to become ambassadors of Philippine tourism.

“Beyond attractive travel packages, we want them to discover new destinations, appreciate our diverse cultures, support local businesses, and understand that every journey they take contributes to nation-building,” Japson said. “[Because] every peso spent on local tourism creates jobs, supports families, empowers communities, and helps preserve our cultural and natural heritage.”

Ultimately, nurturing NextGen Tourism is not solely the responsibility of tourism organizations or businesses. Every traveler also plays an important role. After all, it is through the choices they make, whether consciously or not, that travelers contribute to nurturing NextGen Tourism.

They can be effective partners in quite a number of ways: choosing accredited tour operators, staying in responsible accommodations, respecting local cultures, reducing environmental impact, supporting local artisans, dining in local restaurants, hiring local tour guides, and exploring emerging destinations are simple decisions that create lasting benefits for communities.

“In short, every journey becomes an investment in the future of Philippine tourism. Because the future of tourism will not simply be measured by the number of places we visit—but by the value we create along the way,” Japson concluded.

The 37th Philippine Travel Mart is made possible through the generous support of official credit card partner EastWest Bank, official airline partner Philippine  Airlines, and media partners, AsianTraveler, Chinoy TV, DiscoverMNL, Hospitality News Philippines, Lakbay Magazine, Malaya Business Insight, Manila Standard, Negosentro Media Group, OurAwesomePlanet, SPOT.ph, WhenInManila.com, and others to be announced. Their continued partnership helps amplify PHILTOA’s advocacy for domestic tourism and inspire more Filipinos to embrace the vision of Nurturing NextGen Tourism: Discover Your Philippines. Tickets are available onsite at the SMX MOA, and online through the PHILTOA website philtoa.com.

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In today’s always-on pace, slipping away midweek feels essential. At Pico Sands Hotel, guests can embrace a slower rhythm with Cloud Nine Stays, a weekday escape designed for rest and connection.

This limited-time offer transforms ordinary weekdays into restorative breaks by the coast. Nestled within the landscapes of Pico de Loro Cove, a destination recognized for its scenic natural surroundings, Pico Sands Hotel creates a setting for uncomplicated moments. Start the day with mountain views, ease into unhurried mornings, or spend time indoors when the weather shifts. Picture afternoons spent by the pool or along the shore, and evenings gathered in comfortable spaces with time to reconnect. For families and groups of friends, each day flows easily, with room for both activity and rest.

With rates starting at Php7,560 per night in a Standard Mountain View Room, Cloud Nine Stays pairs value with comfort, complemented by practical perks that enhance every stay. To further enrich the experience, guests also enjoy access to the Country Club facilities and Pico Beach, with a range of options from spa treatments to fitness classes to games to active sports and recreation, in a setting known for its strong appeal to family-friendly leisure.

Take advantage of accommodation privileges, including early check-in from 11 AM and late check-out until 2 PM, subject to availability, which gives guests more time to settle in and make the most of the trip. This offer invites travelers to step away from routine and rediscover the appeal of quiet retreats. Promo runs until September 28, 2026 for bookings between July 1 to December 17, 2026.

Ready to #EscapetheOrdinary? Book your rooms direct for the best available rates, visit www.picosandshotel.com.

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The Travel Madness Expo (TME) 2026 officially opened Friday, July 10, at Halls 1 to 4 of the SMX Convention Center Manila, Mall of Asia Complex, Pasay City, ushering in three days of exclusive travel deals, destination showcases, and special promotions from leading airlines, tourism boards, travel agencies, hospitality brands, and financial partners. Running until July 12, the annual expo continues to serve as one of the country’s premier travel events for Filipinos planning their next local or international getaway.

Leading this year’s grand opening are Travel Madness Expo 2026 Chairperson Maria Paz Alberto; Department of Tourism Undersecretary Stanley Ng; Philippine Airlines Regional Head-Philippines Bryan L. Ang; Malaysia Airlines’ Ms. Diana Cher Lacsamana Batica, Sales Manager; Metrobank’s Ms. Gail Male, Head of Cards, Personal Loans and Digital Channels; Mr. Andre Tan, CEO, Arsenal Content Marketing; Atty. Carmelo Arcilla, Executive Director, Civil Aeronautics Board; Department of Foreign Affairs Undersecretary Maria Andrelita Austria; Guest of Honor Mr. Jaime Bautista; Ms. Lesley Anne Calixto-Rubiano, daughter of Pasay City Mayor Emi Calixto-Rubiano representing the mayor; Pasay City Tourism and Cultural Development Officer Mr. Bayani Liwanag Jr.; TIEZA Chief Operating Officer Hon. Mark Lapid; Philippine Retirement Authority General Manager Mr. Roberto Zozobrado; and Pagsanjan, Laguna Mayor Juanario “Ferry” Garcia highlighting the strong collaboration between government and industry stakeholders in promoting tourism and travel accessibility.

Visitors can take advantage of event-exclusive airfare promotions, tour packages, hotel offers, and cruise deals while exploring pavilions from both local and international exhibitors. Featured international destinations include Georgia, the Czech Republic, Papua New Guinea, Japan, South Korea, Taiwan, Hong Kong, Malaysia, and Guam.

Malaysia Airlines joins Travel Madness Expo 2026 as the Official Airline Partner, while Philippine Airlines serves as the National Airline Partner. Metrobank also returns as a major event partner, offering free admission to Metrobank cardholders upon presentation of a valid card and ID, exclusive early access to the Travel Preview Sale, and flexible installment options on select travel purchases.

Open to the public until July 12, Travel Madness Expo 2026 invites travelers to discover exclusive deals, connect with trusted travel providers, and plan their next adventure—all under one roof.

For more information, event schedules, and exhibitor updates, visit the official Travel Madness Expo website at https://www.travelmadnessph.com/ or follow its official Facebook https://web.facebook.com/TravelMadnessPH  and Instagram https://www.instagram.com/travelmadnessph/ pages.

Travel Madness Expo 2026 is made possible through the support of its industry partners, led by Metrobank, Malaysia Airlines, and Philippine Airlines, together with Singapore Airlines, Qantas, Qatar Airways, Sunlight Air, the Embassy of the Czech Republic, Tourism Malaysia, the Hong Kong Tourism Board, and the Taiwan Tourism Information Center. Their participation reflects a shared commitment to expanding travel opportunities and inspiring Filipinos to explore destinations with greater confidence, purpose, and cultural appreciation.  Its media partners are the following: Lakbay Magazine, Philippine Daily Inquirer, The Manila Times, Daily Tribune, Negosentro, and Asian Journal/Balikbayan.

Launched in 2012, the Travel Madness Expo is one of the Philippines’ premier travel trade events, bringing together airlines, hotels, tourism boards, accredited travel agencies, and travel service providers to offer competitive travel packages while supporting the growth of both domestic and international tourism.

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There is a distinct kind of madness in the way we long for the world as it begins as a restless spark – an insatiable desire to break free from the routine, to cross borders, and to immerse ourselves in the unknown. For a time that spark was contained. But today, that collective restlessness has evolved into something incredibly powerful a new era of globetrotting confidence.

We are no longer just participating in “revenge travel” to make up for lost time, we are reclaiming our relationship with the world with greater intention, boldness, and sophistication.

The Travel Madness Expo 2026, slated on July 10 to 12 at the SMX Convention Center Manila, Mall of Asia Complex, Pasay City, aims to satisfy this wanderlust with travel deals that are exclusively offered at the expo – from leading airlines, tourism boards, travel agencies, hospitality brands, and financial partners.

The evolution of the modern traveler

The initial, chaotic rush to simply “go anywhere” has matured. Today’s travelers step onto airplanes not with hesitation, but with a fierce assurance. Armed with smarter digital tools, a deeper appreciation for cultural heritage, and a desire for meaningful connections, the modern globetrotter navigates the world with unprecedented savvy.

We aren’t just ticking off destinations on a bucket list. We are seeking out the hidden corners of the world, supporting local economies, and choosing experiences that resonate on a personal level. From the bustling energy of emerging mega-cities to the serene stillness of decentralized, off-the-beaten-path retreats, travel has become a deliberate act of storytelling.

Cultivating memories that last

The “madness” is the exhilarating chaos of planning, the anticipation of the departure gate, and the thrill of landing in an unfamiliar time zone. But the ultimate destination of any trip isn’t a place on a map – it is the transformation that happens within us.

The Madness: The rush, the passion, and the unapologetic pursuit of the next horizon. The Memories: The quiet conversations with locals, the flavors that linger long after we return, and the profound shifts in perspective that only travel can provide

Every itinerary is a blank page. Every flight is a turning point. In this golden age of travel confidence, the world is wide open, secure, and waiting for you to write your next chapter. Where will your story take next? Step out with confidence. Turn the madness into memories.

For inquiries, contact (0917)5852213 | (0917) 3078613 or by email: secretariat@travelmadnessph.com You may also visit www.travelmadnessph.com or www.facebook.com/TravelMadnessPH.

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“Tara!” is a familiar Filipino colloquial expression meaning “Come on!”, “Let’s go!”, or “Join me!”, it embodies the warmth, spontaneity, and shared spirit of exploration that define Filipino travel. Drawing inspiration from this simple yet powerful phrase, Megaworld Hotels & Resorts (MHR) named its newest campaign TARA! as a heartfelt call for Filipinos to travel more often, explore deeper, and reconnect with the destinations through affordable stays and value-driven travel experiences.

The campaign was officially unveiled during a media launch held at Hotel Lucky Chinatown on July 6, 2026, attended by members of the travel and lifestyle media and content creators. Following the launch, guests embarked on a curated Binondo Food Crawl, showcasing Manila’s vibrant culinary heritage and demonstrating how meaningful travel experiences can begin within one’s own city.

Newly appointed Undersecretary Stanley Ng of the Department of Tourism graced the event and recognized MHR’s initiative and how it is deeply aligned with the department’s “Discover More to Love” campaign, which encourages Filipinos to experience more of Philippine destinations.

“This campaign reflects our shared belief with the [DOT] that domestic tourism remains one of the strongest drivers of a resilient and sustainable tourism industry,” said Cleofe Albiso, Managing Director of Megaworld Hotels & Resorts. “Every local trip supports livelihoods, celebrates our culture, and creates meaningful economic opportunities for communities across the country. Through TARA!, we hope to make discovering more to love about the Philippines easier, more accessible, and ultimately more rewarding for every Filipino.”

As the Philippines’ largest hotel operator with 16 hotels and more than 9,000 room keys across Metro Manila, Batangas, Boracay, Cebu, and Iloilo, MHR offers travelers more ways to rediscover the country through TARA!.

“TARA! is not just another hotel room promotion. It is an invitation for Filipinos to rediscover the incredible destinations we already have, from the heritage streets of Manila and Iloilo to the pristine beaches of Boracay and Cebu to the cool escapes of Batangas. With thousands of room keys across our portfolio, we are creating more opportunities for travelers to explore different parts of the country while enjoying the warmth of our Sampaguita brand of service wherever they go,” said Loleth So, Group Commercial Director of Megaworld Hotels & Resorts.

Participating hotels feature promotional rates starting at Php3,800, with room-only offers available at Belmont Hotel Manila, Savoy Hotel Manila, Grand Westside Hotel, Kingsford Hotel Manila, Richmonde Hotel Iloilo, Belmont Hotel Iloilo, and Mercure Mactan Cebu. Guests looking for stays with breakfast can enjoy the same local rate at Hotel Lucky Chinatown, Chancellor Hotel Boracay, Belmont Hotel Boracay, Savoy Hotel Boracay, Richmonde Hotel Ortigas, and Savoy Hotel Mactan, while Eastwood Richmonde Hotel and Twin Lakes Hotel are available from Php5,800.

Running from June 17 to November 29, 2026, with stays valid until November 30, 2026, guests may contact their preferred participating hotel directly or make their reservation through the property website using the promotional code TARAMHR.

The TARA campaign comes at a time when domestic tourism continues to demonstrate remarkable resilience powering the country’s travel industry. According to the Department of Tourism, domestic travel generated Php3.26 trillion in tourism spending last year, reflecting a 3-percent increase from Php3.16 trillion in 2024.

TARA! serves as a timely reminder that there is always more to discover, more to experience, and indeed, more to love in the Philippines.

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The Travel Madness Expo (TME) 2026 returns from July 10 to 12, 2026 at Halls 1 to 4 of the SMX Convention Center Manila, inviting Filipinos to discover destinations with greater purpose through exclusive travel deals, expanded airline and tourism partnerships, and curated experiences that celebrate the culture of travel beyond simply booking the next trip.

Now in its continuing run since launching in 2012, the three-day expo has grown into one of the country’s leading travel trade events, serving as a face-to-face marketplace where travelers can connect directly with airlines, tourism boards, accredited travel agencies, hospitality providers, and financial institutions for exclusive travel offers and expert planning assistance.

The travel expo held during a traditionally slower period for travel, also aims to encourage Filipinos to look beyond the usual holiday and summer travel seasons by discovering destinations that can be enjoyed year-round. By bringing together key players across the tourism industry under one roof, the expo seeks to sustain travel momentum beyond peak periods, strengthen the resilience of domestic tourism, and reinforce the Philippines’ position as a vibrant, all-season destination offering meaningful travel experiences throughout the year.

Malaysia Airlines joins this year’s event as the Official Airline Partner, while Philippine Airlines serves as the National Airline Partner, underscoring the expo’s continued focus on strengthening both international connectivity and domestic travel opportunities.

The Department of Tourism’s “Discover More to Love” campaign will also be featured throughout the event, reinforcing efforts to promote both established attractions and emerging destinations across the Philippines.

On the international front, Travel Madness Expo 2026 welcomes new participating destinations including Georgia, Czech Tourism, and Papua New Guinea, alongside returning exhibitors from Japan, South Korea, Taiwan, Hong Kong, Malaysia, and Guam.

This year’s exhibitor’s lineup (179 exhibitors) mirrors the changing priorities of Filipino travelers. While millennials and families continue to account for a significant share of regional and international travel, younger travelers are increasingly drawn to experience-driven and cultural itineraries. Retirees also remain an important market for long-haul leisure travel and organized tours.

TME 2026 carries the theme “Where Every Journey Tells a Story – From Madness to Memories,” with the sub-theme “The Great Revenge Travel Revival and a New Era of Globetrotting Confidence.” Together, they reflect the evolving mindset of today’s travelers, who are moving beyond post-pandemic “revenge travel” toward more intentional, experience-driven journeys centered on cultural discovery, meaningful connections, and thoughtful travel planning.

“When you walk onto the expo floor, you are engaging directly with airlines, tourism boards, and accredited travel partners offering one-of-a-kind and hard to resist exclusive packages and curated itineraries,” said Maria Paz Alberto, Chairperson of this year’s TME.

Alberto said, “Many of the bundled travel deals, coordinated group packages, and promotional fares available during the expo are often unavailable through standard online booking platforms. She also emphasized the continued value of accredited travel agencies, particularly for travelers planning complex itineraries, multi-country vacations, or group tours, where professional guidance and post-booking assistance remain essential.”

“The event brings together both outbound and inbound tourism stakeholders to strengthen industry collaboration while giving Filipino travelers more opportunities to discover destinations through trusted travel partners,” Alberto added.

“When Filipinos travel abroad, they become part of a broader cultural exchange. At the same time, we continue to welcome international travelers who help strengthen tourism ties and economic activity between destinations,” Alberto further explained.

By bringing airlines, tourism board, travel agencies, hospitality providers, and financial institutions under one roof, organizers hope this year’s Travel Madness Expo will make travel planning more accessible while strengthening connections between Filipino travelers and destinations across the Philippines and around the world.

The travel event opens at 11 AM on Friday, July 10, and continues through Sunday, July 12. Tickets are priced at P100 for the general public and P70 for students, PWD and senior citizens.

Metrobank cardholders will receive free admission upon presentation of a valid Metrobank card and ID through a dedicated entry lane. They will also enjoy exclusive early access to the Travel Preview Sale from 9 AM to 11 AM on July 10, giving them first priority to selected domestic and international travel packages before the expo opens to the public. During the event, eligible Metrobank cardholders can also take advantage of the bank’s “Book Now, Pay Later” program, allowing them to secure their travel bookings while paying at a later date.

For more information, event schedules and exhibitor updates, visit the official Travel Madness Expo website at https://www.travelmadnessph.com/ or follow its official Facebook https://web.facebook.com/TravelMadnessPH and Instagram https://www.instagram.com/travelmadnessph/ accounts.

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Travelers looking to stretch their budgets amid rising and unpredictable travel costs can now lock in the year’s best deals as the Hotel Sales and Marketing Association (HSMA) launches its Summer Online Sale (SOS) from April 24 to May 24, 2026.

Previously held in September, HSMA has moved the sale earlier to give Filipinos a smarter way to plan ahead—offering up to 70-percent off on hotel stays, dining, and vacation packages exclusive to the event and not available on other booking platforms.

A proven industry driver since 2020, SOS has generated over P138 million in sales and attracted strong nationwide participation, with more than 25,000 vouchers sold. This year, the refreshed Summer Online Sale aims to reignite interest by giving travelers more time—and more reason—to book early. “With prices expected to fluctuate due to global economic pressures, this is the best time to secure travel at significantly lower rates,” said HSMA President Loleth So. “These are exclusive deals you simply won’t find anywhere else.”

A total of 69 hotels and resorts nationwide are offering curated packages for all types of travelers—from city staycations to beach getaways for the period April 24 until May 24, 2026. 

Renowned brands participating in the SOS from popular beach destinations Boracay and Iloilo are the Chancellor Hotel Boracay, Belmont Hotel Boracay, Savoy Hotel Boracay, Crimson Resort and Spa, Movenpick Resort and Spa, Discovery Boracay, Fairways and Bluewater, Four Points by Sheraton Boracay, Belmont Hotel Iloilo, and Richmond Hotel Iloilo.

Those planning to visit the Queen City of the South may browse offers from Marco Polo Plaza Cebu, Bluewater Sumilon Beach Resort, Bluewater Maribago, Mercure Mactan Cebu, Savoy Hotel Mactan, Quest Hotel & Conference Center Cebu, Waterfront Cebu City Hotel & Casino, J Park Island, Crimson Resort and Spa Mactan, and Bai Hotel Cebu.

Equally popular destinations Palawan, Davao and Bohol will showcase packages from Acacia Hotel Davao, Discovery Samal, Discovery Coron, Bluewater Panglao Beach Resort, H Resort Bohol-The Coral Cliff, The Lime Resort Bohol, and The Bellevue Resort.

Featured resorts located in North and South Luzon are Sol Y Viento Pansol, Pico Sands Hotel, Acuatico Beach Resort & Hotel, The Bayleaf Cavite, Twin Lakes Hotel Tagaytay, Acuaverde Beach Resort and Hotel, Quest Hotel Tagaytay, Anya Resort Tagaytay, Taal Vista Hotel, Timberland Highlands Resort, and Quest Plus Conference Clark.

City hotels offer great value by mixing the relaxation of a weekend escape without the hassle of leaving the city. The participating hotels in Pasig City and Quezon City are Discovery Suites, Richmonde Hotel Ortigas, The Linden Suites, Luxent Hotel, Citadines Roces Quezon City, Eastwood Richmonde, Ace Hotels & Suites, Park Inn by Radisson, North EDSA, and Grand Hyatt Manila.

A mix of notable international chains and Filipino hospitality brands from Manila, Makati and Bonifacio Global City (BGC) are also taking part with special rates from The Alpha Suites, Dusit Thani Manila, Ascott Makati, Citadines Benavidez Makati, Bayview Park Hotel, Hotel Lucky Chinatown, The Bayleaf Intramuros, The Manila Hotel, Diamond Hotel Manila, and Lyf Malate Manila.

Why book during SOS?

• Up to 70-percent off on rooms and packages
• Exclusive rates not offered on other travel sites
• Advance booking advantage amid price uncertainty
• Flexible options for future travel

As travel demand continues to rise, HSMA’s Summer Online Sale gives travelers a rare window to book early, save more, and travel smarter.

All offers are available through the official HSMA platform www.hsma.org.ph/sos beginning April 24 and will remain online until May 24, 2026. Visitors to the site may look for the Summer Online Sale tab and search vacation and hotel/resort options per destination.

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The Hotel Sales and Marketing Association (HSMA) proudly announces the return of the September Online Sale (SOS) 2025, the country’s most eagerly awaited online travel fair offering up to 80-percent off on accommodations, dining, and leisure packages from nearly 100 participating hotels and resorts across the Philippines. Running from September 1 to 30, 2025,  SOS 2025 is the premier platform for Filipino travelers seeking exceptional value and convenience when booking their next getaway – and to showcase how much they “Love the Philippines.” This month-long online fair allows travelers to lock in the best deals for stays valid until 2026 and even 2027,

Now in its 6th year, SOS has become a trusted platform for Filipino travelers looking for both affordability and quality. Under the theme “Discover the Best Stays in the Philippines,” SOS 2025 highlights experience-driven packages curated for families, couples, barkadas, business travelers, and even fur parents.

This year’s edition highlights the Department of Tourism’s flagship campaign, “Love the Philippines,” underscoring HSMA’s commitment to support the DOT’s  focus on the domestic market and encourage more Filipinos to explore local destinations.

Unlike traditional travel fairs that require guests to brave Metro Manila crowds and traffic (not to mention the additional challenge of finding parking), as well as quick, on-the-spot decision-making, SOS 2025 offers travelers the luxury of browsing and booking the best hotel and resort deals from the comfort of their homes. With a full month to explore options, travelers can take their time to find the perfect accommodation without the pressure of crowded venues, traffic concerns, or time constraints.

“SOS provides a more relaxed, flexible, and accessible booking experience that truly puts travelers first,” said Ma. Celeste Romualdo, HSMA SOS Project Head/Director for Membership. “Our platform, accessible via hsma.org.ph/sos, eliminates the stress of traditional travel fairs while delivering even better value.”

Unmatched variety 

As an initiative organized by HSMA, made up of the best sales and marketing leaders from the country’s top hospitality establishments, SOS 2025 guarantees the best and lowest rates available for the entire month of September, compared to other booking platforms. Travelers can enjoy discounts of up to 75 percent on accommodations nationwide, along with special offers on hotel and resort restaurants, social banquets, corporate meeting functions, spa treatments, fitness packages, and wellness experiences.

SOS 2025 Deals

The scope and variety of hotel and resort offers from HSMA member properties include:

* City escapes – Staycations in Makati, Manila, Pasig, Quezon City, Alabang, BGC, Pasay, and Parañaque with packages as low as ₱2,800 per night.

* North and South Luzon adventures – Scenic Tagaytay and Batangas resorts, Baguio city breaks, and Rizal highland getaways with discounts up to 63 percent.

* Island destinations – Palawan, Boracay, Cebu, Bohol, Iloilo, and Davao resorts offering 3D2N packages, family suites, Halal-friendly stays, spa credits, and island-hopping tours with validity until 2026–2027.

* Special packages – Muslim-friendly dining, pet-friendly rooms, wellness escapes, and bundled family offers with extended validity windows of up to two years.

During the booking period, browsers only need to visit the HSMA website by typing hsma.org.ph/sos to view the extensive lineup features properties strategically organized into regional clusters for easy browsing: Manila and Makati; Pasig and Quezon City; Alabang and Bonifacio Global City; Pasay City and Parañaque; South Luzon; North Luzon and Rizal; Palawan, Davao, and Bicol; Cebu, Bohol, and Iloilo and Boracay.

Carefully designed experiences

“HSMA is excited to give travelers not just discounts, but carefully designed experiences across all regions of the Philippines. Through SOS, we’re making world-class hospitality more accessible while boosting our domestic tourism industry,” said Loleth So , HSMA President.

“Love the Philippines finds its perfect partner in SOS. Together, we invite Filipinos to rediscover our destinations, support local tourism workers, and celebrate the richness of our country,” added Assistant Secretary Sharlene Batin, Department of Tourism.

“What makes SOS truly special is how our member hotels and resorts unite for one cause: to give travelers the best value while showcasing the breadth of Philippine hospitality. This collaboration is our way of ensuring that every Filipino can discover world-class stays right here at home,” said Tet Romualdo, HSMA Director of Membership and Project Lead for SOS.

“This year’s SOS is not just about discounts, but about curating meaningful experiences — from family-friendly vacations to wellness escapes and even pet- and Muslim-friendly packages. We want every traveler to find a stay that feels tailor-made for them,” said Amie Villena, HSMA Vice President and Co-lead for SOS.

SOS success

SOS has demonstrated remarkable growth and reliability since its inception, generating significant value for both travelers and the hospitality industry:

• 2020: 1,752 vouchers sold, ₱14.1M revenue
• 2021: 5,164 vouchers sold, ₱29.6M revenue  
• 2022: 5,854 vouchers sold, ₱35.6M revenue
• 2023: 3,666 vouchers sold, ₱19M revenue
• 2024: 5,552 vouchers sold, ₱24.2M revenue
  

In the past five years, SOS has generated an impressive ₱122.5M in total revenue, cementing its position as a major driver of domestic tourism in the Philippines. This is thanks to the support of key industry players, including the Department of Tourism (DOT). This strong support network underscores the event’s credibility and commitment to promoting Philippine tourism.

Why SOS Matters

–  Extended sale period: a full month of browsing and booking.
– Voucher validity of up to 2026 and 2027.
– Nearly 100 participating hotels and resorts nationwide.
– Proven track record: SOS has generated over ₱100 million in sales in previous editions.

As the Philippines continues to showcase its world-class hospitality and breathtaking destinations, SOS 2025 represents the perfect opportunity for travelers to discover exceptional stays at unbeatable prices. Whether planning a romantic getaway, family vacation, business trip, or wellness retreat, SOS offers something for every type of traveler.

Mark your calendars for September 1, 2025, and prepare to explore the best the Philippines has to offer. Vouchers purchased during SOS 2025 are valid for one year or more. Visit www.hsma.org/sos to start planning your next adventure and secure incredible deals on the country’s finest destinations. Follow HSMA on Facebook and Instagram (@hsmaphilippines) for updates.

The post Discover the best stays in PH with HSMA’s September Online Sale 2025 appeared first on Lakbay Magazine.

The Philippine Tour Operators Association (PHILTOA) proudly launched the 36th Philippine Travel Mart (PTM) with an exclusive media event at The Peninsula Manila, setting the stage for the country’s most anticipated travel expo happening on September 5–7, 2025 at the SMX Convention Center Manila.

This year’s theme, “Boosting the NextGen Tourism,” reflects a bold commitment to innovation, sustainability, inclusivity, and wellness, shaping a travel industry that’s more connected, responsible, and future-ready. The event is co-presented by the Department of Tourism and the Tourism Promotions Board, with the invaluable support of their official credit card partner EastWest Bank, sponsors GCash and Philippine Airlines, all working hand-in-hand to bring meaningful, modern travel experiences to life.

“The 36th Philippine Travel Mart is more than a showcase of destinations; it’s a celebration of how far Philippine tourism has come and where it’s headed,” said Arjun Shroff, President of PHILTOA. “With the theme ‘Boosting the NextGen Tourism,’ we’re bringing together technology, sustainability, and community in one dynamic space. This year, we’re not just selling travel—we’re inspiring a new way to explore.”

What “Boosting the NextGen Tourism” means

PTM 2025 is grounded in four core pillars designed to meet the needs of today’s and tomorrow’s travelers:

• Sustainability: Promoting green travel, responsible tourism, and support for eco-conscious destinations and communities.
• Digitization: Embracing smart travel tools, AI-driven experiences, and seamless cashless transactions that make travel smarter and more efficient.
• Inclusivity: Offering travel options for everyone, from solo adventurers to families, senior citizens to PWDs, ensuring no traveler is left behind.
• Health & Wellness: Prioritizing well-being through curated trips that combine rest, rejuvenation, and mindful exploration.

What to Expect at PTM 2025

At the Philippine Travel Mart 2025, visitors can look forward to:

• Exclusive travel deals on flights, hotels, and tour packages
• Over 300 exhibitors representing local gems and international hotspots
• Engaging cultural shows, travel talks, raffles, and live demos
• A first-hand look at the future of travel through cutting-edge solutions and curated adventures

“We envision PTM 2025 as a launchpad for the next generation of Filipino travelers—and a global audience looking to experience the Philippines,” Shroff added. “Through this expo, we also highlight our commitment to sustainability, technology, and community—because tourism isn’t just about movement, it’s about meaning.”

As tourism continues to evolve, the Philippine Travel Mart remains a key platform that highlights not only destinations but the people, platforms, and practices that make travel more purposeful and impactful.

Tickets to the 36th Philippine Travel Mart are now available at www.philtravelmart.com/buyticket.

Take advantage of the early bird rate of  ₱100 until July 31; after this period, a regular rate of ₱120 will apply.

Follow @official_philippinetravelmart on Instagram and fb.com/philtravelmart for the latest updates, highlights, and promos.

The post PHILTOA launches 36th Philippine Travel Mart: Boosting the NextGen Tourism appeared first on Lakbay Magazine.

Megaworld Hotels & Resorts (MHR) invites avid travelers to discover the vibrant Philippine destinations of Batangas, Boracay, Cebu, and Iloilo as it joins the Travel Madness Expo 2025 happening on July 11 to 13 at the SMX Convention Center.

Whether you are planning your next city staycation or a tropical island escape, don’t miss MHR’s exclusive limited-time hotel vouchers—available only at the expo! Choose from two types of vouchers priced at special rates, as low as P2,500. Each voucher is valid for two years upon purchase, giving you flexibility to plan the perfect getaway.

Plus, get an additional 10% discount when you book your actual dates at the booth, the best value for smart and spontaneous travelers alike.

Meet and greet some celebrities and influencers dropping by the booth—don’t miss the chance to meet them and snap a selfie!

Guests can also sign up for Club Access, MHR’s exclusive membership program that unlocks VIP perks like room upgrades, members-only events, and exciting privileges across all properties.

As part of its commitment to inclusive hospitality, MHR offers Muslim-friendly accommodation making it easier for all guests to feel right at home across its destinations.

With 13 hotels across the country and two more opening soon, MHR brings together a collection of properties in Manila, Batangas, Boracay, Cebu, and Iloilo. Its growing portfolio includess Belmont Hotel Manila, Belmont Hotel Boracay, Belmont Hotel Mactan, Savoy Hotel Manila, Savoy Hotel Boracay, Savoy Hotel Mactan, Eastwood Richmonde Hotel, Richmonde Hotel Ortigas, Richmonde Hotel Iloilo, Hotel Lucky Chinatown, Twin Lakes Hotel, Kingsford Hotel Manila, and Grand Westside Hotel—with Chancellor Hotel Boracay and Belmont Hotel Iloilo opening later this year.

Visit Megaworld Hotels & Resorts at Booth 49-52 and let your travel plans bloom with offers that combine great value and the signature Sampaguita service that makes every stay unforgettable.

Follow @megaworldhotelsandresorts on Facebook and Instagram for more updates.

The post Mad for travel? Megaworld Hotels & Resorts joins Travel Madness Expo 2025 appeared first on Lakbay Magazine.