The Travel Madness Expo (TME) 2026 officially opened Friday, July 10, at Halls 1 to 4 of the SMX Convention Center Manila, Mall of Asia Complex, Pasay City, ushering in three days of exclusive travel deals, destination showcases, and special promotions from leading airlines, tourism boards, travel agencies, hospitality brands, and financial partners. Running until July 12, the annual expo continues to serve as one of the country’s premier travel events for Filipinos planning their next local or international getaway.

Leading this year’s grand opening are Travel Madness Expo 2026 Chairperson Maria Paz Alberto; Department of Tourism Undersecretary Stanley Ng; Philippine Airlines Regional Head-Philippines Bryan L. Ang; Malaysia Airlines’ Ms. Diana Cher Lacsamana Batica, Sales Manager; Metrobank’s Ms. Gail Male, Head of Cards, Personal Loans and Digital Channels; Mr. Andre Tan, CEO, Arsenal Content Marketing; Atty. Carmelo Arcilla, Executive Director, Civil Aeronautics Board; Department of Foreign Affairs Undersecretary Maria Andrelita Austria; Guest of Honor Mr. Jaime Bautista; Ms. Lesley Anne Calixto-Rubiano, daughter of Pasay City Mayor Emi Calixto-Rubiano representing the mayor; Pasay City Tourism and Cultural Development Officer Mr. Bayani Liwanag Jr.; TIEZA Chief Operating Officer Hon. Mark Lapid; Philippine Retirement Authority General Manager Mr. Roberto Zozobrado; and Pagsanjan, Laguna Mayor Juanario “Ferry” Garcia highlighting the strong collaboration between government and industry stakeholders in promoting tourism and travel accessibility.

Visitors can take advantage of event-exclusive airfare promotions, tour packages, hotel offers, and cruise deals while exploring pavilions from both local and international exhibitors. Featured international destinations include Georgia, the Czech Republic, Papua New Guinea, Japan, South Korea, Taiwan, Hong Kong, Malaysia, and Guam.

Malaysia Airlines joins Travel Madness Expo 2026 as the Official Airline Partner, while Philippine Airlines serves as the National Airline Partner. Metrobank also returns as a major event partner, offering free admission to Metrobank cardholders upon presentation of a valid card and ID, exclusive early access to the Travel Preview Sale, and flexible installment options on select travel purchases.

Open to the public until July 12, Travel Madness Expo 2026 invites travelers to discover exclusive deals, connect with trusted travel providers, and plan their next adventure—all under one roof.

For more information, event schedules, and exhibitor updates, visit the official Travel Madness Expo website at https://www.travelmadnessph.com/ or follow its official Facebook https://web.facebook.com/TravelMadnessPH  and Instagram https://www.instagram.com/travelmadnessph/ pages.

Travel Madness Expo 2026 is made possible through the support of its industry partners, led by Metrobank, Malaysia Airlines, and Philippine Airlines, together with Singapore Airlines, Qantas, Qatar Airways, Sunlight Air, the Embassy of the Czech Republic, Tourism Malaysia, the Hong Kong Tourism Board, and the Taiwan Tourism Information Center. Their participation reflects a shared commitment to expanding travel opportunities and inspiring Filipinos to explore destinations with greater confidence, purpose, and cultural appreciation.  Its media partners are the following: Lakbay Magazine, Philippine Daily Inquirer, The Manila Times, Daily Tribune, Negosentro, and Asian Journal/Balikbayan.

Launched in 2012, the Travel Madness Expo is one of the Philippines’ premier travel trade events, bringing together airlines, hotels, tourism boards, accredited travel agencies, and travel service providers to offer competitive travel packages while supporting the growth of both domestic and international tourism.

The post Travel Madness Expo 2026 kicks off 3-day travel showcase featuring exclusive deals and top travel brands appeared first on Lakbay Magazine.

There is a distinct kind of madness in the way we long for the world as it begins as a restless spark – an insatiable desire to break free from the routine, to cross borders, and to immerse ourselves in the unknown. For a time that spark was contained. But today, that collective restlessness has evolved into something incredibly powerful a new era of globetrotting confidence.

We are no longer just participating in “revenge travel” to make up for lost time, we are reclaiming our relationship with the world with greater intention, boldness, and sophistication.

The Travel Madness Expo 2026, slated on July 10 to 12 at the SMX Convention Center Manila, Mall of Asia Complex, Pasay City, aims to satisfy this wanderlust with travel deals that are exclusively offered at the expo – from leading airlines, tourism boards, travel agencies, hospitality brands, and financial partners.

The evolution of the modern traveler

The initial, chaotic rush to simply “go anywhere” has matured. Today’s travelers step onto airplanes not with hesitation, but with a fierce assurance. Armed with smarter digital tools, a deeper appreciation for cultural heritage, and a desire for meaningful connections, the modern globetrotter navigates the world with unprecedented savvy.

We aren’t just ticking off destinations on a bucket list. We are seeking out the hidden corners of the world, supporting local economies, and choosing experiences that resonate on a personal level. From the bustling energy of emerging mega-cities to the serene stillness of decentralized, off-the-beaten-path retreats, travel has become a deliberate act of storytelling.

Cultivating memories that last

The “madness” is the exhilarating chaos of planning, the anticipation of the departure gate, and the thrill of landing in an unfamiliar time zone. But the ultimate destination of any trip isn’t a place on a map – it is the transformation that happens within us.

The Madness: The rush, the passion, and the unapologetic pursuit of the next horizon. The Memories: The quiet conversations with locals, the flavors that linger long after we return, and the profound shifts in perspective that only travel can provide

Every itinerary is a blank page. Every flight is a turning point. In this golden age of travel confidence, the world is wide open, secure, and waiting for you to write your next chapter. Where will your story take next? Step out with confidence. Turn the madness into memories.

For inquiries, contact (0917)5852213 | (0917) 3078613 or by email: secretariat@travelmadnessph.com You may also visit www.travelmadnessph.com or www.facebook.com/TravelMadnessPH.

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The Travel Madness Expo (TME) 2026 returns from July 10 to 12, 2026 at Halls 1 to 4 of the SMX Convention Center Manila, inviting Filipinos to discover destinations with greater purpose through exclusive travel deals, expanded airline and tourism partnerships, and curated experiences that celebrate the culture of travel beyond simply booking the next trip.

Now in its continuing run since launching in 2012, the three-day expo has grown into one of the country’s leading travel trade events, serving as a face-to-face marketplace where travelers can connect directly with airlines, tourism boards, accredited travel agencies, hospitality providers, and financial institutions for exclusive travel offers and expert planning assistance.

The travel expo held during a traditionally slower period for travel, also aims to encourage Filipinos to look beyond the usual holiday and summer travel seasons by discovering destinations that can be enjoyed year-round. By bringing together key players across the tourism industry under one roof, the expo seeks to sustain travel momentum beyond peak periods, strengthen the resilience of domestic tourism, and reinforce the Philippines’ position as a vibrant, all-season destination offering meaningful travel experiences throughout the year.

Malaysia Airlines joins this year’s event as the Official Airline Partner, while Philippine Airlines serves as the National Airline Partner, underscoring the expo’s continued focus on strengthening both international connectivity and domestic travel opportunities.

The Department of Tourism’s “Discover More to Love” campaign will also be featured throughout the event, reinforcing efforts to promote both established attractions and emerging destinations across the Philippines.

On the international front, Travel Madness Expo 2026 welcomes new participating destinations including Georgia, Czech Tourism, and Papua New Guinea, alongside returning exhibitors from Japan, South Korea, Taiwan, Hong Kong, Malaysia, and Guam.

This year’s exhibitor’s lineup (179 exhibitors) mirrors the changing priorities of Filipino travelers. While millennials and families continue to account for a significant share of regional and international travel, younger travelers are increasingly drawn to experience-driven and cultural itineraries. Retirees also remain an important market for long-haul leisure travel and organized tours.

TME 2026 carries the theme “Where Every Journey Tells a Story – From Madness to Memories,” with the sub-theme “The Great Revenge Travel Revival and a New Era of Globetrotting Confidence.” Together, they reflect the evolving mindset of today’s travelers, who are moving beyond post-pandemic “revenge travel” toward more intentional, experience-driven journeys centered on cultural discovery, meaningful connections, and thoughtful travel planning.

“When you walk onto the expo floor, you are engaging directly with airlines, tourism boards, and accredited travel partners offering one-of-a-kind and hard to resist exclusive packages and curated itineraries,” said Maria Paz Alberto, Chairperson of this year’s TME.

Alberto said, “Many of the bundled travel deals, coordinated group packages, and promotional fares available during the expo are often unavailable through standard online booking platforms. She also emphasized the continued value of accredited travel agencies, particularly for travelers planning complex itineraries, multi-country vacations, or group tours, where professional guidance and post-booking assistance remain essential.”

“The event brings together both outbound and inbound tourism stakeholders to strengthen industry collaboration while giving Filipino travelers more opportunities to discover destinations through trusted travel partners,” Alberto added.

“When Filipinos travel abroad, they become part of a broader cultural exchange. At the same time, we continue to welcome international travelers who help strengthen tourism ties and economic activity between destinations,” Alberto further explained.

By bringing airlines, tourism board, travel agencies, hospitality providers, and financial institutions under one roof, organizers hope this year’s Travel Madness Expo will make travel planning more accessible while strengthening connections between Filipino travelers and destinations across the Philippines and around the world.

The travel event opens at 11 AM on Friday, July 10, and continues through Sunday, July 12. Tickets are priced at P100 for the general public and P70 for students, PWD and senior citizens.

Metrobank cardholders will receive free admission upon presentation of a valid Metrobank card and ID through a dedicated entry lane. They will also enjoy exclusive early access to the Travel Preview Sale from 9 AM to 11 AM on July 10, giving them first priority to selected domestic and international travel packages before the expo opens to the public. During the event, eligible Metrobank cardholders can also take advantage of the bank’s “Book Now, Pay Later” program, allowing them to secure their travel bookings while paying at a later date.

For more information, event schedules and exhibitor updates, visit the official Travel Madness Expo website at https://www.travelmadnessph.com/ or follow its official Facebook https://web.facebook.com/TravelMadnessPH and Instagram https://www.instagram.com/travelmadnessph/ accounts.

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