The Travel Madness Expo (TME) 2026 officially opened Friday, July 10, at Halls 1 to 4 of the SMX Convention Center Manila, Mall of Asia Complex, Pasay City, ushering in three days of exclusive travel deals, destination showcases, and special promotions from leading airlines, tourism boards, travel agencies, hospitality brands, and financial partners. Running until July 12, the annual expo continues to serve as one of the country’s premier travel events for Filipinos planning their next local or international getaway.

Leading this year’s grand opening are Travel Madness Expo 2026 Chairperson Maria Paz Alberto; Department of Tourism Undersecretary Stanley Ng; Philippine Airlines Regional Head-Philippines Bryan L. Ang; Malaysia Airlines’ Ms. Diana Cher Lacsamana Batica, Sales Manager; Metrobank’s Ms. Gail Male, Head of Cards, Personal Loans and Digital Channels; Mr. Andre Tan, CEO, Arsenal Content Marketing; Atty. Carmelo Arcilla, Executive Director, Civil Aeronautics Board; Department of Foreign Affairs Undersecretary Maria Andrelita Austria; Guest of Honor Mr. Jaime Bautista; Ms. Lesley Anne Calixto-Rubiano, daughter of Pasay City Mayor Emi Calixto-Rubiano representing the mayor; Pasay City Tourism and Cultural Development Officer Mr. Bayani Liwanag Jr.; TIEZA Chief Operating Officer Hon. Mark Lapid; Philippine Retirement Authority General Manager Mr. Roberto Zozobrado; and Pagsanjan, Laguna Mayor Juanario “Ferry” Garcia highlighting the strong collaboration between government and industry stakeholders in promoting tourism and travel accessibility.

Visitors can take advantage of event-exclusive airfare promotions, tour packages, hotel offers, and cruise deals while exploring pavilions from both local and international exhibitors. Featured international destinations include Georgia, the Czech Republic, Papua New Guinea, Japan, South Korea, Taiwan, Hong Kong, Malaysia, and Guam.

Malaysia Airlines joins Travel Madness Expo 2026 as the Official Airline Partner, while Philippine Airlines serves as the National Airline Partner. Metrobank also returns as a major event partner, offering free admission to Metrobank cardholders upon presentation of a valid card and ID, exclusive early access to the Travel Preview Sale, and flexible installment options on select travel purchases.

Open to the public until July 12, Travel Madness Expo 2026 invites travelers to discover exclusive deals, connect with trusted travel providers, and plan their next adventure—all under one roof.

For more information, event schedules, and exhibitor updates, visit the official Travel Madness Expo website at https://www.travelmadnessph.com/ or follow its official Facebook https://web.facebook.com/TravelMadnessPH  and Instagram https://www.instagram.com/travelmadnessph/ pages.

Travel Madness Expo 2026 is made possible through the support of its industry partners, led by Metrobank, Malaysia Airlines, and Philippine Airlines, together with Singapore Airlines, Qantas, Qatar Airways, Sunlight Air, the Embassy of the Czech Republic, Tourism Malaysia, the Hong Kong Tourism Board, and the Taiwan Tourism Information Center. Their participation reflects a shared commitment to expanding travel opportunities and inspiring Filipinos to explore destinations with greater confidence, purpose, and cultural appreciation.  Its media partners are the following: Lakbay Magazine, Philippine Daily Inquirer, The Manila Times, Daily Tribune, Negosentro, and Asian Journal/Balikbayan.

Launched in 2012, the Travel Madness Expo is one of the Philippines’ premier travel trade events, bringing together airlines, hotels, tourism boards, accredited travel agencies, and travel service providers to offer competitive travel packages while supporting the growth of both domestic and international tourism.

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There is a distinct kind of madness in the way we long for the world as it begins as a restless spark – an insatiable desire to break free from the routine, to cross borders, and to immerse ourselves in the unknown. For a time that spark was contained. But today, that collective restlessness has evolved into something incredibly powerful a new era of globetrotting confidence.

We are no longer just participating in “revenge travel” to make up for lost time, we are reclaiming our relationship with the world with greater intention, boldness, and sophistication.

The Travel Madness Expo 2026, slated on July 10 to 12 at the SMX Convention Center Manila, Mall of Asia Complex, Pasay City, aims to satisfy this wanderlust with travel deals that are exclusively offered at the expo – from leading airlines, tourism boards, travel agencies, hospitality brands, and financial partners.

The evolution of the modern traveler

The initial, chaotic rush to simply “go anywhere” has matured. Today’s travelers step onto airplanes not with hesitation, but with a fierce assurance. Armed with smarter digital tools, a deeper appreciation for cultural heritage, and a desire for meaningful connections, the modern globetrotter navigates the world with unprecedented savvy.

We aren’t just ticking off destinations on a bucket list. We are seeking out the hidden corners of the world, supporting local economies, and choosing experiences that resonate on a personal level. From the bustling energy of emerging mega-cities to the serene stillness of decentralized, off-the-beaten-path retreats, travel has become a deliberate act of storytelling.

Cultivating memories that last

The “madness” is the exhilarating chaos of planning, the anticipation of the departure gate, and the thrill of landing in an unfamiliar time zone. But the ultimate destination of any trip isn’t a place on a map – it is the transformation that happens within us.

The Madness: The rush, the passion, and the unapologetic pursuit of the next horizon. The Memories: The quiet conversations with locals, the flavors that linger long after we return, and the profound shifts in perspective that only travel can provide

Every itinerary is a blank page. Every flight is a turning point. In this golden age of travel confidence, the world is wide open, secure, and waiting for you to write your next chapter. Where will your story take next? Step out with confidence. Turn the madness into memories.

For inquiries, contact (0917)5852213 | (0917) 3078613 or by email: secretariat@travelmadnessph.com You may also visit www.travelmadnessph.com or www.facebook.com/TravelMadnessPH.

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The Travel Madness Expo (TME) 2026 returns from July 10 to 12, 2026 at Halls 1 to 4 of the SMX Convention Center Manila, inviting Filipinos to discover destinations with greater purpose through exclusive travel deals, expanded airline and tourism partnerships, and curated experiences that celebrate the culture of travel beyond simply booking the next trip.

Now in its continuing run since launching in 2012, the three-day expo has grown into one of the country’s leading travel trade events, serving as a face-to-face marketplace where travelers can connect directly with airlines, tourism boards, accredited travel agencies, hospitality providers, and financial institutions for exclusive travel offers and expert planning assistance.

The travel expo held during a traditionally slower period for travel, also aims to encourage Filipinos to look beyond the usual holiday and summer travel seasons by discovering destinations that can be enjoyed year-round. By bringing together key players across the tourism industry under one roof, the expo seeks to sustain travel momentum beyond peak periods, strengthen the resilience of domestic tourism, and reinforce the Philippines’ position as a vibrant, all-season destination offering meaningful travel experiences throughout the year.

Malaysia Airlines joins this year’s event as the Official Airline Partner, while Philippine Airlines serves as the National Airline Partner, underscoring the expo’s continued focus on strengthening both international connectivity and domestic travel opportunities.

The Department of Tourism’s “Discover More to Love” campaign will also be featured throughout the event, reinforcing efforts to promote both established attractions and emerging destinations across the Philippines.

On the international front, Travel Madness Expo 2026 welcomes new participating destinations including Georgia, Czech Tourism, and Papua New Guinea, alongside returning exhibitors from Japan, South Korea, Taiwan, Hong Kong, Malaysia, and Guam.

This year’s exhibitor’s lineup (179 exhibitors) mirrors the changing priorities of Filipino travelers. While millennials and families continue to account for a significant share of regional and international travel, younger travelers are increasingly drawn to experience-driven and cultural itineraries. Retirees also remain an important market for long-haul leisure travel and organized tours.

TME 2026 carries the theme “Where Every Journey Tells a Story – From Madness to Memories,” with the sub-theme “The Great Revenge Travel Revival and a New Era of Globetrotting Confidence.” Together, they reflect the evolving mindset of today’s travelers, who are moving beyond post-pandemic “revenge travel” toward more intentional, experience-driven journeys centered on cultural discovery, meaningful connections, and thoughtful travel planning.

“When you walk onto the expo floor, you are engaging directly with airlines, tourism boards, and accredited travel partners offering one-of-a-kind and hard to resist exclusive packages and curated itineraries,” said Maria Paz Alberto, Chairperson of this year’s TME.

Alberto said, “Many of the bundled travel deals, coordinated group packages, and promotional fares available during the expo are often unavailable through standard online booking platforms. She also emphasized the continued value of accredited travel agencies, particularly for travelers planning complex itineraries, multi-country vacations, or group tours, where professional guidance and post-booking assistance remain essential.”

“The event brings together both outbound and inbound tourism stakeholders to strengthen industry collaboration while giving Filipino travelers more opportunities to discover destinations through trusted travel partners,” Alberto added.

“When Filipinos travel abroad, they become part of a broader cultural exchange. At the same time, we continue to welcome international travelers who help strengthen tourism ties and economic activity between destinations,” Alberto further explained.

By bringing airlines, tourism board, travel agencies, hospitality providers, and financial institutions under one roof, organizers hope this year’s Travel Madness Expo will make travel planning more accessible while strengthening connections between Filipino travelers and destinations across the Philippines and around the world.

The travel event opens at 11 AM on Friday, July 10, and continues through Sunday, July 12. Tickets are priced at P100 for the general public and P70 for students, PWD and senior citizens.

Metrobank cardholders will receive free admission upon presentation of a valid Metrobank card and ID through a dedicated entry lane. They will also enjoy exclusive early access to the Travel Preview Sale from 9 AM to 11 AM on July 10, giving them first priority to selected domestic and international travel packages before the expo opens to the public. During the event, eligible Metrobank cardholders can also take advantage of the bank’s “Book Now, Pay Later” program, allowing them to secure their travel bookings while paying at a later date.

For more information, event schedules and exhibitor updates, visit the official Travel Madness Expo website at https://www.travelmadnessph.com/ or follow its official Facebook https://web.facebook.com/TravelMadnessPH and Instagram https://www.instagram.com/travelmadnessph/ accounts.

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The Philippine Travel Agencies Association (PTAA) closed the curtain on Travel Tour Expo (TTE) 2026 with another milestone: 120,000-strong Filipino visitors passing through the doors of the SMX Convention Center in just three days, more than 20 percent than the target of 100,000. From February 6 to 8, the Filipino spirit of adventure and discovery lifted an industry that accounts for 34 percent of the country’s employment of 16 million in hospitality, transportation, food, among others.

The numbers are striking. With the Department of Tourism’s ambition to employ 30 million by 2028, the TTE 2026 is indeed a giant leap forward as it brought together 350 exhibitors from across the globe, offering thousands of exclusive travel packages spanning six continents. But what truly set this year’s expo apart was the energy in every aisle—the conversations, the deals struck, the itineraries planned, and the dreams made tangible for over a hundred thousand Filipinos eager to see the world.

“The TTE 2026 was not merely a travel fair. It was a declaration that Filipino wanderlust is alive and thriving. And this is very helpful to the Philippine economy, ” said Jaison P. Yang, PTAA President.

The success of the Expo rippled far beyond the convention floor. Livelihoods were sustained across the full travel and tourism ecosystem—from travel agents and tour operators to airlines, hotels, and the thousands of workers whose futures are tied to a healthy, dynamic industry. At a time when the growth momentum of Philippine tourism demands both confidence and visibility, TTE 2026 delivered both in abundance, reinforcing investor and consumer trust in an industry that continues to outpace expectations.

Since 1993, PTAA has kept a standing promise: that every February, Filipinos will have a world-class platform to explore, discover, and travel smart. TTE 2026 honored that promise with its greatest chapter yet. The relationships deepened, the partnerships forged, and the momentum generated at this year’s expo now serve as the foundation for what comes next.

And what comes next is already taking shape. PTAA is looking ahead to the VisMin Travel Tour Expo in SMX Davao with the renewed  energy of an industry that has proven, once again, that it is resilient, innovative, and deeply committed to bringing the world closer to every Filipino.

“The lessons of TTE 2026—the partnerships, the innovations, the sheer scale of what a united private sector can accomplish—will fuel every step toward an even greater gathering next year,” declared Mariegel Tankiang-Manotok, PTAA TTE 2026 Chair of the Organizing Committee, as she expressed her profound gratitude to the Department of Tourism and Tourism Promotions Board as co-presentors, Bank of Philippine Islands as bank partner and Philippine Airlines, Kaban Hotel and Casino, Philippine Long Distance Telephone Company (PLDT), PAGCOR, Duty Free Philippines, and Hotel 101 as sponsors.

The journey is just beginning for PTAA, its partners, and over a hundred thousand Filipinos who left the SMX with hearts full.

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The Philippine Travel Agencies Association (PTAA) launched its flagship Travel Tour Expo (TTE) at the SMX Convention Center on February 6, not just as a travel sale, but as a showcase for an industry that has largest tourism economy in ASEAN according to the latest World Travel and Tourism Council (WTTC) data.

PTAA President Jaison Yang framed this ascendancy as a call to mindful leadership. “We invite everyone to experience this expo with open hearts and minds,” Yang declared. “Challenge assumptions. Offer new perspectives. And through it all, never forget to tell others about the beauty of the Philippines.”

That beauty, according to the WTTC, now translates into unprecedented economic power. This macro-scale achievement was immediately humanized by Philippine Tourism Secretary Cristina Garcia-Frasco as she connected the landmark statistic to its grassroots engine: the country’s workforce.

“Tourism helps people to gain livelihood, gain from each other,” Frasco stated, highlighting that this “biggest economy” status is built on the backs of the 23 percent of the nation’s labor force employed in the sector. Describing the government’s role in sustaining this growth, she emphasized a ground-level approach: “The work is about showing up. Be on the ground, listen to stakeholders.”

PTAA Chairperson Mariegel Tankiang-Manotok agrees with Frasco, saying that tourism provides the perfect collaborative framework for the private and public sectors.

The expo floor became a living tableau of this top-tier economy. Alongside glittering displays from international destinations were expansive, dynamic booths promoting Philippine regions from Palawan to Pangasinan—a direct channel fueling the domestic market that underpins the nation’s Asian lead. The energy was not merely about booking holidays, but about investing in the economic ecosystem.

The convergence of data—Asia’s biggest tourism economy, ASEAN’s best destination, nearly a quarter of the national workforce—created a powerful narrative at SMX. The challenge now, as articulated by both Yang’s visionary ambassadorship and Frasco’s stakeholder-focused pragmatism, is to steward this top position. It demands travel that is sustainable, inclusive, and worthy of the communities that form its foundation.

The event opened not just with promotional flair, but with the gravity of an industry recognizing its scale and its duty to millions of Filipinos whose livelihoods it supports.

The PTAA Travel Tour Expo runs until February 8 at the SMX Convention Center Manila, Mall of Aisa (MOA) Complex, Pasay City.

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The Philippine Travel Agencies Association (PTAA) proudly announces the return of the Travel Tour Expo (TTE) 2026, the biggest travel expo in the Philippines, happening on February 6 to 8, 2026 at the SMX Convention Center, Mall of Asia Complex, Pasay City.

Recognized as the country’s premier tourism marketplace, TTE 2026 brings together nearly 800 PTAA-accredited exhibitors, offering exclusive travel deals, world-class destinations, and the lowest rates of the year – all under on roof. The list includes major airlines, travel agencies and tour operators, hotels and resorts, food concessionaires, government/NTOs, DOT Regional Offices, Travel and Tour Associations, embassies, theme parks, entertainment, cruise liners, shopping, insurance, and travel essentials.

Tourism remains a key driver of Philippine economic growth, contributing Php2.35 trillion (8.9 percent of GDP) in 2024 and supporting 6.75 million Filipino jobs.

“Travel is more than leisure – it fuels our economy and reflects the Filipino passion for discovery,” said Jaison P. Yang, President of PTAA. “Travel Tour Expo 2026 celebrates this spirit by making dream destinations more accessible and affordable for every Filipino family.”

Opening hours are February 6 (10 AM to 7 PM); February 7 (9:30 AM to 7 PM); Feb 8 (9:30 AM to 6 PM). Browse, bargain, book, or simply exchange calling cards with several tourism and travel establishments.

Coinciding with TTE 2026 is the International Travel Trade Expo (iTTE), also organized by PTAA, happening on February 6 and 7, 10 AM to 5 PM. This event offers a platform that connects local and international industry players. This is held twice a year, one at SMX Convention Center and another in the Visayas-Mindanao area. This edition provides an exclusive B2B interaction between buyer and seller.

The Bank of the Philippine Islands (BPI), the country’s oldest bank, is a proud sponsor and partner of PTAA TTE 2026.

Also on board is the Department of Tourism (DOT), The Tourism Promotions Board, Kaban Hotel and Casino Boracay, PLDT Enterprise, Philippine Gaming and Amusement Corporation (Pagcor), and Duty Free Philippines. Philippine Airlines is the official airline partner.

Since 1993, TTE has welcomed over 100,000 visitors annually, making it the country’s most anticipated travel event.

Don’t miss this opportunity to grab expo-only hotel and tour packages. Enjoy also live performances and win raffle prizes during the entire three-day event. Entrance is for BPI cardholders is free while general admission tickets is Php100 for regular visitors and Php80 for senior citizens and persons with disabilities (PWDs). George Ordona

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The 10th NAITAS (National Association of Independent Travel Agencies) Travel Expo, featuring curated sustainable travel deals and community-based tourism opportunities, will be held on December 6 to 7, 2025, at SM Megamall Megatrade Hall.

To get the first dibs on sustainable travel deals, skip the lines and get tickets ahead! Tickets to the 10th NTEX are priced at only ₱120 for general admission and ₱80 for students. You can get your tickets at naitas.ph/buy-ticket.

NAITAS officially launched the countdown to this milestone event on November 22 at SAVEA Bay City Manila.

The launch served as the official unveiling of the expo’s timely and resonant theme: “Eco Pasko: Celebrating Green Tourism,” setting the stage for a shift towards responsible and community-focused travel bookings in the Philippines.

Unveiling a decade of purposeful travel

The program began with the welcome remarks from Florence Rivera, President of NAITAS, who highlighted the association’s commitment to steering the industry towards environmentally conscious practices.

“For 10 years, NTEX has been the trusted platform for Filipino travelers. Now, we are elevating that trust by prioritizing purpose alongside value,” said Rivera. “The ‘Eco Pasko’ theme is our promise to foster travel that not only delights the visitor but also protects our planet and supports our local communities.”

The comprehensive 10th NTEX Overview was delivered by Joseph Chua, Vice President, Internal, NAITAS, who detailed the upcoming expo’s unique focus on eco-conscious packages, sustainable itineraries, and partnerships with operators who champion green certification.

Strategic partnership for sustainable hospitality

A highlight was the address by Geraldine B. Gomez, General Manager of SAVEA Bay City Manila, the official partner for the media launch.

“We are proud to stand with NAITAS in championing sustainable tourism,” Gomez said. “As a key player in the hospitality sector, SAVEA understands the imperative of eco-friendly operations. This partnership reinforces our collective mission to ensure that our beautiful destinations are preserved for generations to come.”

Bryan Pascual, PR Officer, NAITAS delivered the closing remarks.

The media launch successfully signaled that this year’s NTEX is not just a marketplace for travel deals, but a movement toward a greener future for Philippine tourism.

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The third installment of the Travel Sale Expo (TSE) is coming up with more surprises in store for the traveling public. The event organized by Oneklik Events and the Global Tourism Business Association (GTBA), will take place on September 26-28, 2025 at the Megatrade Hall in SM Megamall with the theme, “Your Gateway To The World.”

Visitors will have the chance to score dropdown deals and big discounts on all things travel, and have the opportunity to learn the latest about travel requirements, tourism trends, as well as new and emerging destinations with more than 200 booths from participating airlines, hotels, tours, and cruises sectors.

“Our goal is to make travel accessible to all Filipinos, empowering ordinary citizens to explore beyond borders through events like the Travel Sale Expo,” GTBA Founding Chairman and TSE Chairperson Michelle Taylan said.

So what can visitors expect from the Travel Sale Expo 2025?

Destination spotlight

Newbie outbound travelers will be able to learn more about top destinations like Japan, Korea, Taiwan, Malaysia, as well as emerging fan-favorite spots in Southeast Asia like Vietnam. Tourists eyeing pilgrimage tours will also get an idea about travel to religious sites in the Balkan Peninsula in Europe.

As for inbound and domestic travel, Taylan said Manila, Cebu, Siquijor, Bohol, and Boracay are seeing steady numbers with increased visitor arrivals from Vietnam, Taiwan, Malaysia, and Muslim countries.

Cebu’s tourism saw stable growth in the last three years, with five million arrivals in 2024 mostly led by visitors from South Korea. Meanwhile, the Philippine’s world-renowned island gem Boracay, saw two million visitors last year.

Budget-friendly travel

“It’s not always YOLO and FOMO. People are being smarter about their travels and opting for pre-booked travel packages, which are more affordable and offer peace of mind because they have legitimate travel businesses assisting them and ensuring a smooth trip,” Taylan said.

Taylan adds that more people are taking advantage of installment payment options available for pre-booked packages.

“Travelers can definitely take advantage of flexible payment terms at the Travel Sale Expo. It’s a one-stop shop for every travel need. You can start off with talking to tourism organizations and embassy representatives, then head on to scheduling and booking your trip. After that, you can shop for affordable travel essentials and more,” she said.

PH and Halal tourism boost

Aside from the Department of Tourism, the GTBA-Oneklik will also have a new government agency partner for this year’s Travel Sale Expo. The Department of Trade and Industry has signed on for the September travel sale, giving exposure to local tourism-related businesses.

“Tangible tourism products that showcase the Philippines’ exquisite beauty and culture will also be highlighted in TSE 2025, thanks to the DTI,” Taylan said.

The trade department will also serve as a partner in promoting Halal tourism in the Philippines. There have been efforts to improve Muslim-friendly offers in various local destinations in recent years, in line with the national tourism policy to improve two-way tourism with ASEAN countries.

Other perks and surprises

Participating travel businesses can also take the opportunity to expand their networks and discuss ongoing trends affecting the tourism market.

“We’re always pushing for meaningful dialogue and lasting partnerships, so there will be seminars for local and international suppliers,” Taylan said.

So, get ready for an epic showdown! There will be a slew of talent competitions that will keep visitors on the edge of their seats, like cosplay showdowns, the Love the Philippines dance competition that’s gonna get everyone movin’ and groovin’, and surprise performances by famous personalities that will blow their minds.

Unlock a world of travel possibilities at the Travel Sale Expo 2025! Meet top travel experts and tour operators, get exclusive offers and personalized travel advice, and book your dream trip on the spot!

This event is in partnership with Boracay Malay Aklan LGU Tourism, Tourism Malaysia Manila, Malaysia Embassy Manila, Embassy of India Manila, Philippine Retirement Authority (PRA) and is co-presented and supported by the Department of Tourism.

Official key sponsors: GCash (Platinum Sponsor). Metrobank (Bank Partner), Department of Trade and Industry (DTI), Marriott Hotel, Guam Visitors Bureau, Tourism Malaysia, St. Augustine Travel and Tours, United Airlines, Air Asia, and Rajah Travel.

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The Hotel Sales and Marketing Association (HSMA) proudly announces the return of the September Online Sale (SOS) 2025, the country’s most eagerly awaited online travel fair offering up to 80-percent off on accommodations, dining, and leisure packages from nearly 100 participating hotels and resorts across the Philippines. Running from September 1 to 30, 2025,  SOS 2025 is the premier platform for Filipino travelers seeking exceptional value and convenience when booking their next getaway – and to showcase how much they “Love the Philippines.” This month-long online fair allows travelers to lock in the best deals for stays valid until 2026 and even 2027,

Now in its 6th year, SOS has become a trusted platform for Filipino travelers looking for both affordability and quality. Under the theme “Discover the Best Stays in the Philippines,” SOS 2025 highlights experience-driven packages curated for families, couples, barkadas, business travelers, and even fur parents.

This year’s edition highlights the Department of Tourism’s flagship campaign, “Love the Philippines,” underscoring HSMA’s commitment to support the DOT’s  focus on the domestic market and encourage more Filipinos to explore local destinations.

Unlike traditional travel fairs that require guests to brave Metro Manila crowds and traffic (not to mention the additional challenge of finding parking), as well as quick, on-the-spot decision-making, SOS 2025 offers travelers the luxury of browsing and booking the best hotel and resort deals from the comfort of their homes. With a full month to explore options, travelers can take their time to find the perfect accommodation without the pressure of crowded venues, traffic concerns, or time constraints.

“SOS provides a more relaxed, flexible, and accessible booking experience that truly puts travelers first,” said Ma. Celeste Romualdo, HSMA SOS Project Head/Director for Membership. “Our platform, accessible via hsma.org.ph/sos, eliminates the stress of traditional travel fairs while delivering even better value.”

Unmatched variety 

As an initiative organized by HSMA, made up of the best sales and marketing leaders from the country’s top hospitality establishments, SOS 2025 guarantees the best and lowest rates available for the entire month of September, compared to other booking platforms. Travelers can enjoy discounts of up to 75 percent on accommodations nationwide, along with special offers on hotel and resort restaurants, social banquets, corporate meeting functions, spa treatments, fitness packages, and wellness experiences.

SOS 2025 Deals

The scope and variety of hotel and resort offers from HSMA member properties include:

* City escapes – Staycations in Makati, Manila, Pasig, Quezon City, Alabang, BGC, Pasay, and Parañaque with packages as low as ₱2,800 per night.

* North and South Luzon adventures – Scenic Tagaytay and Batangas resorts, Baguio city breaks, and Rizal highland getaways with discounts up to 63 percent.

* Island destinations – Palawan, Boracay, Cebu, Bohol, Iloilo, and Davao resorts offering 3D2N packages, family suites, Halal-friendly stays, spa credits, and island-hopping tours with validity until 2026–2027.

* Special packages – Muslim-friendly dining, pet-friendly rooms, wellness escapes, and bundled family offers with extended validity windows of up to two years.

During the booking period, browsers only need to visit the HSMA website by typing hsma.org.ph/sos to view the extensive lineup features properties strategically organized into regional clusters for easy browsing: Manila and Makati; Pasig and Quezon City; Alabang and Bonifacio Global City; Pasay City and Parañaque; South Luzon; North Luzon and Rizal; Palawan, Davao, and Bicol; Cebu, Bohol, and Iloilo and Boracay.

Carefully designed experiences

“HSMA is excited to give travelers not just discounts, but carefully designed experiences across all regions of the Philippines. Through SOS, we’re making world-class hospitality more accessible while boosting our domestic tourism industry,” said Loleth So , HSMA President.

“Love the Philippines finds its perfect partner in SOS. Together, we invite Filipinos to rediscover our destinations, support local tourism workers, and celebrate the richness of our country,” added Assistant Secretary Sharlene Batin, Department of Tourism.

“What makes SOS truly special is how our member hotels and resorts unite for one cause: to give travelers the best value while showcasing the breadth of Philippine hospitality. This collaboration is our way of ensuring that every Filipino can discover world-class stays right here at home,” said Tet Romualdo, HSMA Director of Membership and Project Lead for SOS.

“This year’s SOS is not just about discounts, but about curating meaningful experiences — from family-friendly vacations to wellness escapes and even pet- and Muslim-friendly packages. We want every traveler to find a stay that feels tailor-made for them,” said Amie Villena, HSMA Vice President and Co-lead for SOS.

SOS success

SOS has demonstrated remarkable growth and reliability since its inception, generating significant value for both travelers and the hospitality industry:

• 2020: 1,752 vouchers sold, ₱14.1M revenue
• 2021: 5,164 vouchers sold, ₱29.6M revenue  
• 2022: 5,854 vouchers sold, ₱35.6M revenue
• 2023: 3,666 vouchers sold, ₱19M revenue
• 2024: 5,552 vouchers sold, ₱24.2M revenue
  

In the past five years, SOS has generated an impressive ₱122.5M in total revenue, cementing its position as a major driver of domestic tourism in the Philippines. This is thanks to the support of key industry players, including the Department of Tourism (DOT). This strong support network underscores the event’s credibility and commitment to promoting Philippine tourism.

Why SOS Matters

–  Extended sale period: a full month of browsing and booking.
– Voucher validity of up to 2026 and 2027.
– Nearly 100 participating hotels and resorts nationwide.
– Proven track record: SOS has generated over ₱100 million in sales in previous editions.

As the Philippines continues to showcase its world-class hospitality and breathtaking destinations, SOS 2025 represents the perfect opportunity for travelers to discover exceptional stays at unbeatable prices. Whether planning a romantic getaway, family vacation, business trip, or wellness retreat, SOS offers something for every type of traveler.

Mark your calendars for September 1, 2025, and prepare to explore the best the Philippines has to offer. Vouchers purchased during SOS 2025 are valid for one year or more. Visit www.hsma.org/sos to start planning your next adventure and secure incredible deals on the country’s finest destinations. Follow HSMA on Facebook and Instagram (@hsmaphilippines) for updates.

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The Philippine Tour Operators Association (PHILTOA) proudly launched the 36th Philippine Travel Mart (PTM) with an exclusive media event at The Peninsula Manila, setting the stage for the country’s most anticipated travel expo happening on September 5–7, 2025 at the SMX Convention Center Manila.

This year’s theme, “Boosting the NextGen Tourism,” reflects a bold commitment to innovation, sustainability, inclusivity, and wellness, shaping a travel industry that’s more connected, responsible, and future-ready. The event is co-presented by the Department of Tourism and the Tourism Promotions Board, with the invaluable support of their official credit card partner EastWest Bank, sponsors GCash and Philippine Airlines, all working hand-in-hand to bring meaningful, modern travel experiences to life.

“The 36th Philippine Travel Mart is more than a showcase of destinations; it’s a celebration of how far Philippine tourism has come and where it’s headed,” said Arjun Shroff, President of PHILTOA. “With the theme ‘Boosting the NextGen Tourism,’ we’re bringing together technology, sustainability, and community in one dynamic space. This year, we’re not just selling travel—we’re inspiring a new way to explore.”

What “Boosting the NextGen Tourism” means

PTM 2025 is grounded in four core pillars designed to meet the needs of today’s and tomorrow’s travelers:

• Sustainability: Promoting green travel, responsible tourism, and support for eco-conscious destinations and communities.
• Digitization: Embracing smart travel tools, AI-driven experiences, and seamless cashless transactions that make travel smarter and more efficient.
• Inclusivity: Offering travel options for everyone, from solo adventurers to families, senior citizens to PWDs, ensuring no traveler is left behind.
• Health & Wellness: Prioritizing well-being through curated trips that combine rest, rejuvenation, and mindful exploration.

What to Expect at PTM 2025

At the Philippine Travel Mart 2025, visitors can look forward to:

• Exclusive travel deals on flights, hotels, and tour packages
• Over 300 exhibitors representing local gems and international hotspots
• Engaging cultural shows, travel talks, raffles, and live demos
• A first-hand look at the future of travel through cutting-edge solutions and curated adventures

“We envision PTM 2025 as a launchpad for the next generation of Filipino travelers—and a global audience looking to experience the Philippines,” Shroff added. “Through this expo, we also highlight our commitment to sustainability, technology, and community—because tourism isn’t just about movement, it’s about meaning.”

As tourism continues to evolve, the Philippine Travel Mart remains a key platform that highlights not only destinations but the people, platforms, and practices that make travel more purposeful and impactful.

Tickets to the 36th Philippine Travel Mart are now available at www.philtravelmart.com/buyticket.

Take advantage of the early bird rate of  ₱100 until July 31; after this period, a regular rate of ₱120 will apply.

Follow @official_philippinetravelmart on Instagram and fb.com/philtravelmart for the latest updates, highlights, and promos.

The post PHILTOA launches 36th Philippine Travel Mart: Boosting the NextGen Tourism appeared first on Lakbay Magazine.