There is a distinct kind of madness in the way we long for the world as it begins as a restless spark – an insatiable desire to break free from the routine, to cross borders, and to immerse ourselves in the unknown. For a time that spark was contained. But today, that collective restlessness has evolved into something incredibly powerful a new era of globetrotting confidence.

We are no longer just participating in “revenge travel” to make up for lost time, we are reclaiming our relationship with the world with greater intention, boldness, and sophistication.

The Travel Madness Expo 2026, slated on July 10 to 12 at the SMX Convention Center Manila, Mall of Asia Complex, Pasay City, aims to satisfy this wanderlust with travel deals that are exclusively offered at the expo – from leading airlines, tourism boards, travel agencies, hospitality brands, and financial partners.

The evolution of the modern traveler

The initial, chaotic rush to simply “go anywhere” has matured. Today’s travelers step onto airplanes not with hesitation, but with a fierce assurance. Armed with smarter digital tools, a deeper appreciation for cultural heritage, and a desire for meaningful connections, the modern globetrotter navigates the world with unprecedented savvy.

We aren’t just ticking off destinations on a bucket list. We are seeking out the hidden corners of the world, supporting local economies, and choosing experiences that resonate on a personal level. From the bustling energy of emerging mega-cities to the serene stillness of decentralized, off-the-beaten-path retreats, travel has become a deliberate act of storytelling.

Cultivating memories that last

The “madness” is the exhilarating chaos of planning, the anticipation of the departure gate, and the thrill of landing in an unfamiliar time zone. But the ultimate destination of any trip isn’t a place on a map – it is the transformation that happens within us.

The Madness: The rush, the passion, and the unapologetic pursuit of the next horizon. The Memories: The quiet conversations with locals, the flavors that linger long after we return, and the profound shifts in perspective that only travel can provide

Every itinerary is a blank page. Every flight is a turning point. In this golden age of travel confidence, the world is wide open, secure, and waiting for you to write your next chapter. Where will your story take next? Step out with confidence. Turn the madness into memories.

For inquiries, contact (0917)5852213 | (0917) 3078613 or by email: secretariat@travelmadnessph.com You may also visit www.travelmadnessph.com or www.facebook.com/TravelMadnessPH.

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Where will your next adventure take you? Make your travel plans a reality at this year’s Travel Madness Expo happening from July 10 to 12 at the SMX Convention Center Manila. Megaworld Hotels & Resorts (MHR), the country’s largest hotel operator, offers exclusive travel deals and destination-inspired experiences at Booth Nos. 39-42, making it easier than ever to say, “TARA!” to the next local getaway.

MHR will bring its TARA! (Travel Away and Reignite Adventure) campaign, an initiative that encourages more Filipinos to travel locally and experience the richness of some the key Philippine destinations, to Travel Madness Expo 2026. The campaign supports the Department of Tourism’s “Discover More to Love” domestic tourism program.

“Through our TARA! campaign and our participation in the Travel Madness Expo, we hope to make local travel more accessible and encourage more Filipinos to visit destinations where there is a Megaworld Hotels & Resorts property. Traveling within the Philippines is one of the best ways to appreciate the incredible diversity of our destinations while helping local communities thrive,” said Loleth So, Group Director of Commercial.

Visitors to the MHR booth can take advantage of exclusive local rates starting at P3,800, available across participating hotels nationwide. Room-only offers are available at Belmont Hotel Manila, Savoy Hotel Manila, Grand Westside Hotel, Kingsford Hotel Manila, Richmonde Hotel Iloilo, Belmont Hotel Iloilo, and Mercure Mactan Cebu.

Guests who prefer accommodations with breakfast can also enjoy rates starting at P3,800 at Hotel Lucky Chinatown, Chancellor Hotel Boracay, Belmont Hotel Boracay, Savoy Hotel Boracay, Richmonde Hotel Ortigas, and Savoy Hotel Mactan. For those seeking elevated leisure escapes, Eastwood Richmonde Hotel and Twin Lakes Hotel are available from P5,800.

The TARA! promotional offers run from June 17 to November 29, 2026, with stay dates valid until November 30, 2026. Guests may book directly through their preferred participating hotel’s website using the promotional code TARAMHR or contact the hotel directly for reservations.

Travelers who have yet to finalize their vacation plans can also purchase discounted room vouchers and get up to 70-percent off your next stay, allowing them the flexibility to plan their stay at a later date while securing the promotional rates.

Megaworld Hotels & Resorts continues to make it easier for travelers to experience the many destinations that make the Philippines worth exploring. Visit Megaworld Hotels & Resorts’ booth and let your next journey begin with TARA!

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The Travel Madness Expo (TME) 2026 returns from July 10 to 12, 2026 at Halls 1 to 4 of the SMX Convention Center Manila, inviting Filipinos to discover destinations with greater purpose through exclusive travel deals, expanded airline and tourism partnerships, and curated experiences that celebrate the culture of travel beyond simply booking the next trip.

Now in its continuing run since launching in 2012, the three-day expo has grown into one of the country’s leading travel trade events, serving as a face-to-face marketplace where travelers can connect directly with airlines, tourism boards, accredited travel agencies, hospitality providers, and financial institutions for exclusive travel offers and expert planning assistance.

The travel expo held during a traditionally slower period for travel, also aims to encourage Filipinos to look beyond the usual holiday and summer travel seasons by discovering destinations that can be enjoyed year-round. By bringing together key players across the tourism industry under one roof, the expo seeks to sustain travel momentum beyond peak periods, strengthen the resilience of domestic tourism, and reinforce the Philippines’ position as a vibrant, all-season destination offering meaningful travel experiences throughout the year.

Malaysia Airlines joins this year’s event as the Official Airline Partner, while Philippine Airlines serves as the National Airline Partner, underscoring the expo’s continued focus on strengthening both international connectivity and domestic travel opportunities.

The Department of Tourism’s “Discover More to Love” campaign will also be featured throughout the event, reinforcing efforts to promote both established attractions and emerging destinations across the Philippines.

On the international front, Travel Madness Expo 2026 welcomes new participating destinations including Georgia, Czech Tourism, and Papua New Guinea, alongside returning exhibitors from Japan, South Korea, Taiwan, Hong Kong, Malaysia, and Guam.

This year’s exhibitor’s lineup (179 exhibitors) mirrors the changing priorities of Filipino travelers. While millennials and families continue to account for a significant share of regional and international travel, younger travelers are increasingly drawn to experience-driven and cultural itineraries. Retirees also remain an important market for long-haul leisure travel and organized tours.

TME 2026 carries the theme “Where Every Journey Tells a Story – From Madness to Memories,” with the sub-theme “The Great Revenge Travel Revival and a New Era of Globetrotting Confidence.” Together, they reflect the evolving mindset of today’s travelers, who are moving beyond post-pandemic “revenge travel” toward more intentional, experience-driven journeys centered on cultural discovery, meaningful connections, and thoughtful travel planning.

“When you walk onto the expo floor, you are engaging directly with airlines, tourism boards, and accredited travel partners offering one-of-a-kind and hard to resist exclusive packages and curated itineraries,” said Maria Paz Alberto, Chairperson of this year’s TME.

Alberto said, “Many of the bundled travel deals, coordinated group packages, and promotional fares available during the expo are often unavailable through standard online booking platforms. She also emphasized the continued value of accredited travel agencies, particularly for travelers planning complex itineraries, multi-country vacations, or group tours, where professional guidance and post-booking assistance remain essential.”

“The event brings together both outbound and inbound tourism stakeholders to strengthen industry collaboration while giving Filipino travelers more opportunities to discover destinations through trusted travel partners,” Alberto added.

“When Filipinos travel abroad, they become part of a broader cultural exchange. At the same time, we continue to welcome international travelers who help strengthen tourism ties and economic activity between destinations,” Alberto further explained.

By bringing airlines, tourism board, travel agencies, hospitality providers, and financial institutions under one roof, organizers hope this year’s Travel Madness Expo will make travel planning more accessible while strengthening connections between Filipino travelers and destinations across the Philippines and around the world.

The travel event opens at 11 AM on Friday, July 10, and continues through Sunday, July 12. Tickets are priced at P100 for the general public and P70 for students, PWD and senior citizens.

Metrobank cardholders will receive free admission upon presentation of a valid Metrobank card and ID through a dedicated entry lane. They will also enjoy exclusive early access to the Travel Preview Sale from 9 AM to 11 AM on July 10, giving them first priority to selected domestic and international travel packages before the expo opens to the public. During the event, eligible Metrobank cardholders can also take advantage of the bank’s “Book Now, Pay Later” program, allowing them to secure their travel bookings while paying at a later date.

For more information, event schedules and exhibitor updates, visit the official Travel Madness Expo website at https://www.travelmadnessph.com/ or follow its official Facebook https://web.facebook.com/TravelMadnessPH and Instagram https://www.instagram.com/travelmadnessph/ accounts.

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