SM Hotels and Conventions Corporation (SMHCC) is pleased to announce the appointment of Rouel P. Guanzon as the new General Manager of Park Inn by Radisson Iloilo.
Rouel is a highly accomplished and results-driven Hotel Management Executive with extensive experience in orchestrating comprehensive management and administrative programs, pioneering market analysis, and spearheading brand development and sales strategies to achieve robust business operations and objectives. His pragmatic approach and people-oriented leadership have consistently delivered substantial improvements in productivity, profitability, and market share throughout his distinguished career.
As a seasoned hotel executive, he held the prestigious position of General Manager for a diverse portfolio of esteemed organizations, including The Farm at San Benito (Medical Spa Resort), Waterfront Insular Hotel, Hotel Kimberly, Solano Hotel, Resort and Residences, and Azumi Boutique Hotel. In these roles, he was responsible for spearheading overall administration, ground operations, and ensuring business conduct aligned with brand standardization, service delivery excellence, and optimal resource allocation and control.
Prior to his General Manager roles, he demonstrated exceptional prowess as Director of Sales and Marketing (DOSM) and Director of Operations (DOO) for renowned entities such as The Quail Lodge and Golf Club in California, USA, The Peninsula Manila, New World and Renaissance Hotel (managed by Marriott International), and Lake Island Resort. His strategic acumen in developing and implementing sales and revenue management strategies led to noteworthy improvements in sales productivity and staff efficiency, largely through the effective application of sales transformation strategies. These efforts propelled properties to be number one in occupancy and number two in Revenue per Available Room (RevPAR) in their markets.
Beyond his extensive corporate leadership, he is a well-regarded college academic and university professor, currently shaping the next generation of hospitality and business leaders. Imparting his profound knowledge and personal experience by teaching a wide and diverse range of correlated subjects in Hospitality, Tourism, Marketing, Strategic Management, Entrepreneurship, Professional Development, and Business Ethics at well-regarded institutions such as Enderun Colleges and SISFU (Southville International Schools and Colleges)
Rouel’s academic background includes a Master’s in Hospitality Management from Cornell University, USA, and a B.S. in Marketing Management from De La Salle University, Philippines. This academic rigor, combined with his inherent drive, has forged his expertise in hospitality operations and strategic development, alongside a reputation for outstanding leadership and a dedication to cultivating positive work environments.
“We are delighted to welcome Rouel Guanzon to the SMHCC family as the new General Manager of Park Inn by Radisson Iloilo,” remarked Ms. Peggy Angeles, Executive Vice President of SM Hotels and Conventions Corp. “His extensive experience and proven leadership in the hospitality industry will be invaluable in upholding our commitment to delivering exceptional guest experiences and driving continued success for the hotel.”
About SM Hotels and Conventions Corp. (SMHCC)
SM Hotels and Conventions Corp. (SMHCC) was established in April 2008 with the primary purpose of developing and managing the hotel and convention properties of SM Prime, one of the largest integrated property developers in Southeast Asia. SMHCC is guided by its mission to be the leading hotel and convention company in the Philippines and its vision to build and operate hotels and convention centers that take pride in Filipino warmth and hospitality.
SMHCC’s encouraging growth has propelled the company’s goal to double its portfolio throughout the country within the next five years. It is geared towards becoming a brand powerhouse that ultimately seeks to create an indelible mark in the country’s tourism industry.
Currently, the SMHCC portfolio is comprised of ten (10) hotel properties with a combined inventory of more than 2,600 rooms and over 42,000 sqm. of leasable convention space. The list of properties under SMHCC includes Taal Vista Hotel, Pico Sands Hotel, Conrad Manila,
Lanson Place Mall of Asia, Radisson Blu Cebu, Park Inn by Radisson Clark, Park Inn by Radisson Davao, Park Inn by Radisson Iloilo, Park Inn by Radisson North EDSA, Park Inn by Radisson Bacolod, and the SMX Convention Centers and trade halls.
For more information, please visit https://smhotels.com.ph/
About SMX Convention Center
SMX Convention Center is the premier venue for meetings and events in the country with over 42,000 sqm. of leasable space. Under the flagship of SMX Manila are SMX Aura, SMX Bacolod, SMX Davao, Olongapo City Convention Center, SMX Clark, and two Trade Halls namely, Megatrade Hall and Sky Hall Seaside Cebu. For more information, please visit www.smxconventioncenter.com