The GTBA-ONEKLIK 4th Travel Sale Expo (TSE) concluded a spectacular three-day run from October 2–4, 2026 at the Megatrade Hall, SM Megamall drawing 56,000 attendees across 200 booths and posting its highest sales performance since 2023.
Under the inspiring theme “Where Travel Dreams Come Alive,” this year’s edition delivered far more than unbeatable travel deals—it stood as a powerful engine for economic recovery, industry collaboration, and the uplifting of small and medium enterprises (SMEs) across the tourism sector.
Strong partnerships, dignified opening
The event was officially supported by the Department of Trade and Industry (DTI) and Metrobank as official bank partner. It was organized in partnership with the Department of Tourism (DOT), the LGUs of Malay/Boracay, Aklan, Baybay, Leyte, and Batanes, the Department of Foreign Affairs (DFA), Tourism Infrastructure and Enterprise Zone Authority (TIEZA), Philippine Retirement Authority (PRA), and distinguished foreign missions including: Embassies of Malaysia, Vietnam, Cambodia, Laos, Indonesia, and Israel; the Taipei Economic and Cultural Office (TECO); together with key international and national tourism organizations—Tourism Malaysia, Taiwan Tourism Authority, and Guam Visitors Bureau.
TSE 2026 also thanked its airline partners: Philippine Airlines, Starlux Airlines, Sunlight Air, United Airlines, and Malaysia Airlines; its valued hotel partners, as well as media friends, partners, vloggers, and television networks—all essential in making this milestone possible. The opening ceremony was graced by distinguished dignitaries: DFA Assistant Secretary Racquel Solano, PRA Chief Operating Officer Bob Zozobrado, Malaysia Ambassador H.E. Dato’ Abdul Malik Melvin Castelino, Vietnam Ambassador H.E. Lai Thai Binh, Cambodia Ambassador H.E. Sin Saream, Laos Ambassador H.E. Thippasone Sengsourinha, Indonesia Chargé d’Affaires Victorina Hesti Dewayani, Israel Deputy Ambassador H.E. Ariel Seidman, TECO Deputy Representative Minister Michael Lee, TIEZA Assistant COO Dra. Rosanna Olgado, Metrobank Head of UPACM Amabelle Nucom, DTI Halal Head Mr. Al-Mahdi Jul Ahmad, Batanes Governor Jun Aguto Jr., Malay, Aklan Mayor Frolibar Bautista, Baybay Vice Mayor Atty. Ernesto Butawan. Their presence, alongside senior officials from DFA, DTI, LGUs, TIEZA, PRA, and other government agencies and tourism stakeholders, reflects broad national and international commitment to inclusive tourism growth.
Big savings, joyful celebrations
Thousands of excited visitors turned out eager to secure their dream destinations at discounts of up to 75 percent. Beyond incredible deals, the expo truly came alive with three full days of festivities: High-energy Zumba sessions that united the crowd in movement and joy; Creative highlights included F4 Meteor Garden Wannabe Contest, 3rd TSE Cosplay Competition, TSE Jingle, Interpretative Dance, and Fashion Show; Raffle draws, early-bird prizes, and grand giveaways throughout the event.
Lucky winners took home free round-trip tickets, hotel accommodations, premium travel essentials, and cash prizes—ensuring every visitor had a chance to leave with something special. The venue buzzed with excitement, smiles, and shared celebration from start to finish.
Lifting up SMEs, building the future
At its core, the GTBA-ONEKLIK 4th TSE was designed to empower local businesses. Record-breaking sales and robust foot traffic translated directly to stronger revenue, wider visibility, and new customer bases for hundreds of SMEs—tour operators, hoteliers, travel agencies, and tourism service providers—who are the heartbeat of Philippine travel.
“Every visitor who walked through our doors didn’t just book a trip—they invested in a local business, a community, and a shared future. Our success is their success, and together, we are making travel dreams come alive for everyone,” said Michelle Taylan, TSE Chairperson.
“To every exhibitor who poured your heart into your booth; to every visitor who walked through our doors with a dream in your heart; to every partner, sponsor, and friend who stood by us—my heartfelt thanks. You didn’t just attend an event—you breathed life into it. You made travel dreams come alive,” Taylan added.
“Every smile shared, every journey booked, every hand held in trust—these are the true treasures of these three days. You proved that tourism is not just about destinations—it is about people. It is about lifting one another up. It is about showing the world that together, we shine brighter.”
“We leave this expo not just with success—but with a renewed belief in what we can achieve when we stand as one. Luzon, Visayas, Mindanao—one heart, one home, one beautiful Philippines.”
With this landmark edition now complete, the entire tourism community looks forward to the milestone GTBA-ONEKLIK 5th Travel Sale Expo in 2027—promising even broader partnerships, greater opportunities, and bigger dreams to come.
