SM Hotels partners with Shangri-La Group to bring a new sustainable upscale resort to Hamilo Coast
SM Hotels and Conventions Corporation (SMHCC), the hospitality arm of SM Prime Holdings Inc., is expanding into the premium island tourism segment with Shangri-La Santelmo Cove, a new coastal resort to be developed in Hamilo Coast, south of Manila, in partnership with the Shangri-La Group.
Set to open in 2031, Shangri-La Santelmo Cove will offer an elevated resort experience within one of the Philippines’ ecologically rich marine environments. The resort will feature approximately 40 villas and 50 rooms and suites, thoughtfully designed to complement the natural terrain and ocean views.
Nestled within a protected cove known for its vibrant coral reefs, sea turtles, and thriving marine biodiversity, the resort is envisioned as an immersive coastal destination that brings together world-class hospitality, thoughtful design, and environmental stewardship.
With the addition of Shangri-La Santelmo Cove, SMHCC continues to broaden its hospitality portfolio across distinct segments and destinations in the Philippines, from city hotels and convention facilities to leisure properties and now, premium island destinations.
“Shangri-La Santelmo Cove marks an important milestone in SM Hotels’ portfolio as we venture further into the island and leisure tourism landscape,” said SMHCC Executive Vice President Peggy E. Angeles. “Our partnership with Shangri-La Group brings together two organizations with extensive experience in creating distinctive hospitality experiences in the Philippines. Together, we look forward to developing a destination that not only showcases the extraordinary beauty of Hamilo Coast, but also demonstrates how luxury and responsible tourism can thrive alongside one another.”
The partnership brings together SMHCC’s experience in developing and growing hospitality destinations across the Philippines and Shangri-La Group’s global expertise in operating acclaimed resorts and hotels.
“Shangri-La Santelmo Cove presents a unique opportunity to celebrate the Philippines’ natural and cultural treasures,” said Sunny Paw, Group Chief Operating Officer of Shangri-La Group. “For more than two decades, Shangri-La has built a strong legacy in the country through our hotels and resorts in Manila, Boracay, and Cebu. The Santelmo Cove project is a natural and exciting extension of this journey across the archipelago, allowing us to introduce a new chapter of sustainable, nature-led luxury that reflects both the spirit of the destination and the values of our brand.”
For SMHCC, Shangri-La Santelmo Cove reinforces its commitment to developing hospitality destinations that create long-term tourism value while respecting the environments and communities in which they operate. The resort will also strengthen Hamilo Coast’s positioning as a destination where hospitality, nature, and responsible development come together.
“This project represents more than the addition of a new property to our portfolio. It is an opportunity for SM Hotels to help shape the next generation of Philippine leisure destinations,” Angeles added. “We are proud to partner with Shangri-La in creating a resort that allows guests to experience the beauty of the Philippines in a way that is both exceptional and mindful of its surroundings.”
